Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
China Express is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence China Express performance in the United States and how they change over time
See what factors influence China Express performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of China Express' competitors in the United States
An analysis of China Express' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
China Express, with a market performance of 99, is a leading brand. This means it is in the top 1% of brands in the Cafe & Restaurants industry. Its performance peers include Regina Pizzeria, Golden Diner, Carmella's Cafe and Dessert Bar, Colombian Steakhouse and Bakery, BABA'S FAMOUS STEAK & LEMONADE, and Zea Rotisserie & Bar, all within a similar top-tier percentile.
Customer satisfaction (CSAT) reflects loyalty and affects brand perception, influencing repeat business and word-of-mouth referrals.
China Express's overall CSAT is 66%, a decrease of 6.5 percentage points year-over-year. New Jersey shows the highest CSAT at 93%, while Maryland has the lowest at 55%. The trend from April to June 2025 indicates fluctuating satisfaction levels, requiring investigation into the causes of the decline.
Average check tracks spending per transaction, reflecting pricing strategy effectiveness and customer purchasing behavior.
China Express's overall average check is $16.80, down 9.4% year-over-year. California has the highest average check at $17.90. The dynamic data shows fluctuating average check values from April to June 2025, suggesting variable customer spending patterns across the months.
Outlet count indicates brand reach and expansion, impacting market penetration and revenue potential.
China Express has 20 outlets in California, making it the state with the most locations. Georgia and New Jersey each have 4 outlets. This distribution highlights California as a key market, suggesting strategic focus or higher market demand in this region.
Competitor analysis reveals the competitive landscape, guiding strategies to differentiate and capture market share.
China Express's top competitors based on cross-visitation are McDonald's (12.03%), Taco Bell (6.01%), Chick-fil-A (6.01%), Olive Garden Italian Restaurant (4.51%), and Starbucks (4.51%). This indicates China Express customers also frequent these establishments, showing shared customer preferences.
Traffic workload by hour identifies peak times, informing staffing and resource allocation for optimal service.
China Express experiences peak traffic workload between 17:00 and 19:00, reaching a high of 58.91. Traffic is minimal between 0:00 and 9:00. These trends highlight the need for optimal staffing during peak hours to manage customer flow effectively.
Consumer segment analysis enables targeted marketing by understanding demographic preferences and behaviors of the customer base.
China Express has a higher affinity with men(101%) and Women(99%) . Gen Z has a high affinity(124%), while Gen X is under-indexed(68%). These affinities suggest targeted marketing strategies could consider the preferences of these segments.