Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Plus is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Plus' competitors in the Vietnam
An analysis of Chicken Plus' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Chicken Plus holds a leading position with a percentile of 99 in Vietnam's Cafe & Restaurants industry. This high percentile indicates a strong market presence, outperforming competitors like CATFE, PINK PONG BUFFET, Chick and Cheese, Là Việt Coffee, Greek Kitchen, and Bún Bò Thố Đá Bếp Ông Lập.
Customer satisfaction is key to brand loyalty and repeat business. Monitoring CSAT helps understand customer perception and identify areas for improvement.
Chicken Plus has an overall customer satisfaction of 76%, which decreased by 3.1 percentage points year-over-year. Tây Ninh Province shows high CSAT (96%), while Hưng Yên Province shows lower CSAT (45%) with a decrease of 30.9pp. The trend indicates fluctuating satisfaction levels over the past three months.
Outlet count indicates brand reach and expansion. Analyzing outlet distribution informs strategic decisions for market penetration and growth potential.
Chicken Plus has multiple outlets across Vietnam, with Tây Ninh and Phú Thọ Provinces having the most (3 each). Gia Lai, Quảng Ngãi and An Giang Provinces each have 2 outlets, while Đắk Lắk, Lâm Đồng, Bà Rịa - Vũng Tàu, Hà Tĩnh and Quảng Ninh each have 1.
Identifying key competitors helps refine strategies and maintain a competitive advantage. Cross-visitation shows shared customer base with Chicken Plus.
The top competitors for Chicken Plus based on customer cross-visitation are Jollibee (5.30%), Lotteria (3.79%), Highlands Coffee (3.79%), KFC (3.79%), and Pizza 4P's (3.79%). These brands share customers with Chicken Plus, indicating potential areas for competitive focus.
Traffic workload analysis shows peak operational hours, aiding staffing and resource allocation for optimal customer service at Chicken Plus.
Chicken Plus experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (60.00%). Traffic is minimal in the early morning hours. This data suggests staffing and resource focus during peak hours.
Understanding consumer segments by gender and generation allows tailored marketing. Affinity helps customize offers and engagement for Chicken Plus.
Women show a higher affinity (107) towards Chicken Plus compared to men (95). Gen Z shows the highest affinity (131), followed by Gen Y (93), while Gen X has a lower affinity (32). This indicates a stronger appeal to younger customers.