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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Delight is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Chicken Delight performance in the Canada and how they change over time
See what factors influence Chicken Delight performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Delight' competitors in the Canada
An analysis of Chicken Delight' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Chicken Delight, with a Market Performance of 94, is a leading brand in Canada's Cafe & Restaurants industry, securing a position in the top 6% of brands. This high percentile indicates significant customer preference and competitive strength. Performance peers include Big Sky BBQ Pit, Pizza Bouquet, L'hamburger, 360 Grill and Lounge, Rangeela, and Petros82 Restaurant, all holding a similar market position.
Customer Satisfaction reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth referrals.
Chicken Delight's overall customer satisfaction (CSAT) is 73%, a significant increase of 26.9 percentage points year-over-year. Manitoba shows a CSAT of 73%, with a growth of 29.4 percentage points. The CSAT fluctuated between 70.41% and 78.46% from April to June 2025, indicating generally positive customer sentiment.
Average Check indicates the average spending per customer, reflecting pricing strategy effectiveness and customer purchasing power.
Chicken Delight's overall average check is 37.5 CAD, up 38.8% year-over-year. Manitoba's average check is also 37.5 CAD. The average check value fluctuated between 29.4 CAD and 54.06 CAD from April to June 2025, showing variance in customer spending habits over time.
Outlet count reflects brand reach and expansion, indicating market penetration and potential revenue generation across different regions.
Chicken Delight has 17 outlets in Manitoba and 1 outlet in Saskatchewan. The concentration of outlets in Manitoba suggests a strong regional presence, while the presence in Saskatchewan indicates expansion beyond its core market.
Competitor analysis reveals market dynamics and competitive landscape, guiding strategic positioning and differentiation efforts.
Chicken Delight's top competitors based on cross-visitation are McDonald's (26.67%), Tim Hortons (20.00%), Boston Pizza (13.33%), Denny's (6.67%), and Wendy's (6.67%). This indicates that customers who visit Chicken Delight also frequently visit these fast-food and casual dining chains.
Traffic workload distribution reveals peak hours, enabling optimized staffing, resource allocation, and service efficiency.
Chicken Delight experiences peak traffic workload between 11:00 and 20:00, with the highest workload around 16:00-17:00 (58.45% and 60.32% respectively). Traffic is minimal between 0:00 and 5:00. This distribution suggests a need for maximized staffing and resources during peak hours to ensure efficient service.
Consumer segments guide targeted marketing, tailoring strategies to specific demographics and enhancing brand affinity and engagement.
Chicken Delight shows high affinity with women (81%, under-indexed) and men (113%, over-indexed). Generationally, Chicken Delight exhibits high affinity with Gen X (147%, over-indexed), moderate affinity with Gen Z (103%, slightly over-indexed), and lower affinity with Gen Y (76%, under-indexed). This consumer insights can inform marketing and product positioning strategies.