Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cha Tra Mue is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cha Tra Mue performance in the Thailand and how they change over time
See what factors influence Cha Tra Mue performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Cha Tra Mue' competitors in the Thailand
An analysis of Cha Tra Mue' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects the brand's share of foot traffic, a key indicator of competitive strength and customer preference.
Cha Tra Mue, with a market performance of 99, is a leading brand in Thailand's Cafe & Restaurants industry. This high percentile indicates a dominant market position. Performance peers include: ซุปโอชา Soup O-Cha 心心汤, Baan Prapa บ้านประภา พหลโยธิน 17, Thai Mueang Restaurant Phuket, ร้านอาหารป่าบ้านภูณิภัทร, zenseiki / japanese restaurant, and Sushi Otaru.
Customer satisfaction (CSAT) is crucial as it reflects loyalty, impacting revenue and brand reputation. Tracking changes identifies areas for improvement.
Cha Tra Mue's overall CSAT is 72%, a decrease of 2.3 percentage points year-over-year. Chiang Mai Province shows high satisfaction at 96%, with a 12.2 percentage point increase. This suggests regional strengths, while the overall decline indicates a need for attention to satisfaction drivers.
Outlet count indicates brand reach and expansion. Tracking distribution helps evaluate growth strategies and market penetration effectiveness.
Cha Tra Mue has the highest number of outlets in Pathum Thani and Chiang Mai Provinces (6 each), followed by Nakhon Pathom, Nonthaburi, and Samut Prakan Provinces (4 each). This distribution reveals key markets and potential areas for further expansion.
Identifying top competitors helps in strategic benchmarking. Analyzing cross-visitation patterns aids in understanding customer choice and competitive positioning.
Cha Tra Mue's top competitors based on customer cross-visitation are Café Amazon (7.35%), Suki Teenoi (5.88%), McDonald's (5.88%), Starbucks (5.39%), and KFC (4.41%). These brands represent key alternatives and inform competitive strategies.
Traffic workload by hour shows peak demand. Understanding these patterns aids in staffing, inventory, and promotional planning for efficiency.
Cha Tra Mue experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest activity around 1:00 PM. This indicates the busiest periods and informs resource allocation for optimal customer service.
Analyzing consumer segments by Gender and Generation helps create targeted marketing. Tailoring strategies increases engagement and brand relevance.
Cha Tra Mue's consumer base shows a slight over-representation of women (Affinity Index 101) and a strong affinity from Gen X (Affinity Index 129). Gen Y (Affinity Index 88) and Gen Z (Affinity Index 79) are under-indexed. These insights should inform targeted messaging and offers.