Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Carajillo is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Carajillo performance in the Mexico and how they change over time
See what factors influence Carajillo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Carajillo' competitors in the Mexico
An analysis of Carajillo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Carajillo's market performance is in the top 1% in Mexico's Cafe & Restaurants industry, indicating a leading position. This percentile reflects strong customer preference relative to competitors like Animal Calzada, Patroni's Bar, Taco Naco, Restaurante Italiano Trattoria Del Bosque, Pizzería Ricotta, and Tacos Atarantados.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation in the Cafe & Restaurants market.
Carajillo's overall CSAT is 62%, a decrease of 23.2 percentage points year-over-year. CSAT varies by state: Guanajuato (86%), Yucatán (85%), Querétaro (67%), and State of Mexico (51%). The trend shows fluctuating satisfaction from April (57.32%) to June (69.63%) 2025.
Average check (avgCheck) reflects customer spending, a key indicator of revenue and pricing strategy effectiveness in the Cafe & Restaurants sector.
Carajillo's overall average check is 725.8 MXN, a slight decrease of 0.1% year-over-year. Average check varies by state: State of Mexico (847.4 MXN), Querétaro (648 MXN), Guanajuato (626.9 MXN), and Yucatán (594.4 MXN). The trend shows fluctuating average check from April (685.87 MXN) to June (741.80 MXN) 2025.
Outlet count indicates market presence, reflecting brand reach and growth strategy in the Cafe & Restaurants market.
Carajillo has several outlets distributed across Mexico: State of Mexico (2), Aguascalientes (1), Jalisco (1), Yucatán (1), Guanajuato (1), Quintana Roo (1), and Querétaro (1). This distribution reflects Carajillo's current market reach across different states.
Competitor analysis identifies key rivals, enabling strategic positioning and competitive advantage in the Cafe & Restaurants industry.
Carajillo's top competitors, based on customer cross-visitation, include Starbucks (4.76%), Sonora Grill (3.90%), Toks (3.90%), VIPS (3.90%), and Carl's Jr. (3.46%). These brands represent alternatives frequently visited by Carajillo's customer base.
Traffic workload shows peak hours, guiding staffing and resource allocation for optimal customer service at Carajillo restaurants.
Carajillo's traffic workload varies by hour. Peak traffic occurs between 18:00 (6:00 PM) and 22:00 (10:00 PM), with the highest workload at 21:00 (9:00 PM) at 57.13. There is less traffic in morning.
Consumer segments, by gender/generation, guide targeted marketing for Carajillo, improving customer engagement and ROI.
Carajillo's customer base shows affinity towards women (95), indicating they are slightly under-indexed compared to the average consumer. Men are over-indexed (103). Gen X consumers are under-indexed (74), while Gen Y consumers are highly over-indexed (140), suggesting a strong affinity for Carajillo.