Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bricktown Brewery is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bricktown Brewery performance in the United States and how they change over time
See what factors influence Bricktown Brewery performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Bricktown Brewery' competitors in the United States
An analysis of Bricktown Brewery' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bricktown Brewery holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong market presence and high customer preference relative to its competitors. Performance peers include Hoss's Steak & Sea House, Flavors Of India | Indian Restaurant | Indian Cuisine | Indian Food, Village Tavern, Gastrohub Bistro and Bar, Cottage Inn Pizza, and Tavern in the Square, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, affecting loyalty and brand perception. Monitoring CSAT helps identify areas for service improvement.
Bricktown Brewery's overall customer satisfaction (CSAT) is 77%, a decrease of 3.5 percentage points year-over-year. CSAT varies by state, with Oklahoma at 78%, Missouri at 77%, and Kansas at 70%. The trend shows CSAT increased from April to June 2025, peaking at approximately 80%. Actionable improvements can be targeted in Kansas, where CSAT is lowest.
Average check (transaction value) is a key revenue driver. Tracking changes indicates shifts in customer spending and menu preferences.
The overall average check for Bricktown Brewery is $25.70, an increase of 6.7% year-over-year. The average check varies by state: Kansas is $29.10, Missouri is $28.50, and Oklahoma is $24.30. The average check declined from April to June 2025. This suggests a potential need to investigate factors influencing spending in each state.
Outlet count indicates brand reach and expansion. Growth or decline reflects investment and market opportunities or challenges.
Bricktown Brewery has 20 outlets across four states: Oklahoma (14), Missouri (3), Kansas (2), and Arkansas (1). The distribution of outlets highlights Oklahoma as the primary market. This provides a geographic overview of brand presence, aiding in strategic decisions about market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategy and market positioning.
The top competitors for Bricktown Brewery, based on cross-visitation, are Braum's Ice Cream & Dairy Store (10.67%), Sonic Drive-In (9.87%), McDonald's (9.60%), Chick-fil-A (5.07%), and Texas Roadhouse (5.07%). These brands capture a portion of Bricktown Brewery's customer base, indicating potential areas for competitive focus and differentiation.
Traffic workload by hour reveals peak times, enabling optimal staffing, resource allocation, and marketing efforts.
Traffic workload at Bricktown Brewery peaks between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (69.67%). There is minimal traffic between midnight and 10:00 AM. The data can inform staffing schedules, promotional strategies, and resource allocation to align with customer traffic patterns.
Understanding consumer segments by gender and generation allows for targeted marketing and tailored customer experiences, enhancing brand relevance.
Consumers are segmented by gender and generation, with affinity indexes indicating segment representation relative to the average consumer. 'Men' index is 107, meaning it is slightly overrepresented. 'Women' index is 92, meaning it is slightly underrepresented. 'Gen X' index is 113, 'Gen Y' index is 83, 'Gen Z' index is 77. Understanding affinity indexes helps personalize marketing.