Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Boojum is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Boojum performance in the United Kingdom and how they change over time
See what factors influence Boojum performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Boojum' competitors in the United Kingdom
An analysis of Boojum' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand strength and customer preference, indicating competitive success and growth potential in the industry.
Boojum's market performance is at the 99th percentile, marking it as a leading brand in the UK's Cafe & Restaurants industry. This high percentile indicates a strong market share and significant customer preference compared to its peers like Matchstick Man, New Royal Balti, Itaewon Korean Restaurant, The Old Bank of England, Burgerbox Longsight, and Sherlock Holmes, all positioned at the 99th percentile as well.
Customer satisfaction (CSAT) reflects brand loyalty, impacting repeat business and positive recommendations crucial for sustained growth.
Boojum's overall CSAT is 93%, a substantial 19.5 percentage point increase year-over-year. England shows a 96% satisfaction rate, up 7.9pp, while Northern Ireland scores 71%, up 15.3pp. CSAT decreased from 94.07 in April 2025 to 80 in May and June 2025, suggesting a need to investigate potential causes for the drop.
Average check reveals spending habits, influencing revenue strategies and menu optimization to maximize customer value.
Boojum's overall average check is £12.80, a 4.8% increase year-over-year. Northern Ireland has an average check of £15.30, while England's is £12.00. The average check slightly increased from £12.72 in April 2025 to £12.93 in May and June 2025, indicating stable customer spending habits during this period.
Outlet count indicates brand reach, influencing market penetration and customer accessibility across different regions.
Boojum has 4 outlets in Northern Ireland and 4 in England. With equal distribution across both regions, the brand demonstrates a consistent presence and market coverage within the United Kingdom.
Identifying top competitors highlights market dynamics, informing strategies to enhance competitive positioning and customer acquisition.
Boojum's top competitors based on customer cross-visitation are McDonald's (10.14%), KFC (7.25%), Subway (4.35%), Domino's Pizza (4.35%), and Burger King (4.35%). This indicates that customers who visit Boojum also frequent these fast-food chains, suggesting a potential overlap in target audiences and dining preferences.
Understanding traffic workload optimizes staffing, ensuring efficient service during peak hours and minimizing operational inefficiencies.
Boojum experiences peak traffic workload between 11:00 and 21:00, with the highest workload at 18:00 (60.05%). Traffic is minimal during the early morning hours (0:00-10:00) and late night (22:00-23:00). This information can inform staffing and resource allocation to meet customer demand during peak times.
Understanding consumer segments enables targeted marketing, enhancing customer engagement and maximizing ROI through tailored campaigns.
Boojum's customer base consists of Women (affinity index of 89) and Men (affinity index of 107). Generation segments include Gen X (26), Gen Y (126), and Gen Z (305). Gen Z exhibit high affinity. Gen X show lower affinity than average.