Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bonchon is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bonchon performance in the Philippines and how they change over time
See what factors influence Bonchon performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Bonchon' competitors in the Philippines
An analysis of Bonchon' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bonchon holds the 99th percentile, indicating a leading market performance. This suggests Bonchon captures a significant share of customer foot traffic in its industry. Performance peers include Panda Express, J.CO Donuts & Coffee, and others at the 99th percentile.
Customer satisfaction (CSAT) reflects customers' happiness, directly impacting loyalty and revenue. High CSAT is vital for brand health and sustainable growth.
Bonchon's overall CSAT is 39%, up 6.1 percentage points year-over-year. Central Visayas has the highest CSAT at 92%, with a significant increase of 37.1 percentage points. Calabarzon and Metro Manila both have a CSAT of 38%. Focus should be given to understand reasons behind the low CSAT score.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer purchase behavior in the Philippines.
Bonchon's overall average check is PHP 459.3, down 3.2% year-over-year. Calabarzon shows an average check of PHP 586.2, while Metro Manila's is PHP 412.8. Understanding why the average check decreased is important.
Number of outlets indicates brand reach. Monitoring outlet distribution helps assess market penetration and expansion strategy effectiveness in Philippines.
Bonchon has 82 outlets in Metro Manila, 31 in Calabarzon, and fewer in other regions. Metro Manila accounts for the largest presence. This indicates a concentration of outlets in key urban areas.
Identifying key competitors through cross-visitation highlights direct rivals and helps refine competitive strategies for market share and customer loyalty.
Bonchon's top competitors include Jollibee (31.03% cross-visitation), Starbucks (18.10%), McDonald's (17.24%), KFC (11.21%), and Chowking (8.62%). These brands capture a significant portion of Bonchon's potential customer base.
Traffic workload by hours uncovers peak times, enabling optimal staffing and resource allocation for better customer service and operational efficiency.
Bonchon experiences peak traffic workload between 10 AM and 8 PM, with the highest traffic around 6 PM (61.80). Traffic is significantly lower during early morning hours. Staffing should be adjusted to match peak demand.
Understanding consumer segments by gender and generation is strategically important for targeted marketing and positioning strategies to improve customer engagement.
Women shows 121 index, and men shows 88 index relative to the average consumer. Among generations, Gen Z demonstrates an affinity index of 108, Gen Y shows index of 105, while Gen X shows index of 82 relative to the average consumer.