Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Malaysia
An analysis of Baskin-Robbins' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Baskin-Robbins in Malaysia holds a leading market performance at the 98th percentile, placing it in the top 2% of brands. This indicates a strong competitive position, signifying high customer preference. Performance peers include: Moghul Mahal Restaurant, NAARA THAI Cuisine, 上上仟麻辣烫 Lucky Mala Noodle, Tingkap Kopi, Chakri Raintree Skybar, and Chef Long Fish & Lamb Pot 龙师傅鱼羊煲 ( Pork Free ).
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and long-term revenue.
Baskin-Robbins' overall CSAT in Malaysia is 55%, a 2 percentage point decrease year-over-year. Johor shows the highest CSAT at 75% with a 23.3pp increase, while Perak has a CSAT of 64% with a -23.2pp decrease. Penang's CSAT is 60% (down 5.5pp), Kuala Lumpur 54% (up 2.3pp), and Pahang 42% (up 12.3pp).
Outlet count indicates brand reach and expansion, reflecting investment strategy and market penetration success.
Baskin-Robbins has the highest number of outlets in Selangor (33), followed by Johor (18), Kuala Lumpur (9), Penang (8), Perak (7), Pahang (6), Malacca (3), Sabah (3), Negeri Sembilan (3), and Kedah (2).
Identifying key competitors and cross-visitation patterns highlights market rivalry and customer preferences.
Baskin-Robbins' top competitors in Malaysia, based on cross-visitation, are McDonald's (10.96%), ZUS Coffee (9.59%), Starbucks (6.85%), KFC (6.85%), and Sushi Zanmai (5.48%). These brands capture a significant portion of Baskin-Robbins' customer base.
Traffic workload by hour reveals peak times, enabling effective staffing and resource allocation for optimal service.
Peak traffic for Baskin-Robbins in Malaysia occurs between 10:00 AM and 9:00 PM, with the highest workload between 12:00 PM and 8:00 PM. Traffic is significantly lower during early morning hours (12:00 AM - 7:00 AM).
Consumer segment analysis helps tailor marketing strategies by understanding demographic characteristics and preferences.
Baskin-Robbins' consumer base in Malaysia shows a high affinity towards women (97) and men (102). Among generations, Gen X is overrepresented (194), while Gen Y (68) is underrepresented and Gen Z (100) has average affinity.