Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
See what factors influence Baskin-Robbins performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the South Korea
An analysis of Baskin-Robbins' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Baskin-Robbins in South Korea holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference relative to its peers: MiDoin, Chuncheon Makguksu, Hongojib, Don-Eogil, Vegan Kitchen, and Vanga Dakgalbi Hongdae, which also hold a percentile of 99.
Customer satisfaction reflects customer loyalty and affects brand reputation and revenue growth.
Baskin-Robbins in South Korea shows strong customer satisfaction. Overall CSAT is 72%, a significant 12.7 percentage point increase year-over-year. Gyeonggi state shows particularly high satisfaction at 84%, with a 15.3 percentage point increase. The CSAT dynamic data shows fluctuation over the observed period, ranging from approximately 53.85 to 86.76.
Number of outlets indicates brand reach and market penetration across different regions.
Baskin-Robbins has a substantial presence in South Korea, with 173 outlets in Gyeonggi, 66 in South Gyeongsang, and 51 in North Gyeongsang. Other states have fewer outlets: South Chungcheong (44), North Chungcheong (28), South Jeolla (28), Jeonbuk State (26), Gangwon State (26) and Jeju (11). This shows a concentration of stores in certain regions.
Competitor analysis identifies key players and helps understand market dynamics and competitive threats.
Baskin-Robbins' main competitors in South Korea are Starbucks (24.26% cross-visitation), McDonald's (8.09%), 컴포즈커피 (5.15%), Lotteria (5.15%), and Seolbing (4.41%). This indicates a significant overlap in customer base, particularly with Starbucks, suggesting direct competition for the same consumer segment.
Traffic workload indicates peak hours, enabling efficient staffing and resource allocation.
Traffic workload for Baskin-Robbins in South Korea peaks between 10 AM and 10 PM, with the highest traffic around 6 PM (50.81-57.33). Traffic is significantly lower during nighttime hours, indicating that staffing and resource allocation should be adjusted accordingly.
Consumer segments help tailor marketing strategies based on demographics for better engagement.
Baskin-Robbins in South Korea has a higher affinity with women (57%) and a significant portion of male consumers (126%). Gen X indexes at 101, Gen Y is under-indexed at 72, while Gen Z demonstrates a high affinity at 139. These indexes suggest target audiences for tailored marketing.