Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MiDoin is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MiDoin performance in the South Korea and how they change over time
See what factors influence MiDoin performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of MiDoin' competitors in the South Korea
An analysis of MiDoin' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
MiDoin's Market Performance is at the 99th percentile, which means the brand is a leading performer in the Cafe & Restaurants industry in South Korea. This indicates a very strong market standing relative to competitors. The brand is performing on par with its performance peers such as Baskin-Robbins, Chuncheon Makguksu, Hongojib, Don-Eogil, Vegan Kitchen, and Vanga Dakgalbi Hongdae.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
MiDoin's overall Average Check is 21.1K KRW, a 20.8% increase year-over-year, suggesting customers are spending more per visit. Gyeonggi shows an average check of 24.5K KRW. The Average Check dynamic data shows fluctuation with a low in June 2025, which could be related to promotions or menu changes.
Number of Outlets indicates the brand's reach and expansion, reflecting growth strategy and market penetration.
MiDoin has 4 outlets in Gyeonggi and 2 in North Chungcheong. This distribution shows the brand's presence across these states. Further analysis could explore the growth trajectory of outlet numbers over time to understand expansion efforts.
Competitor analysis helps understand market dynamics and identify opportunities for differentiation and customer acquisition.
MiDoin's top competitors, based on cross-visitation, include 천사곱창 (37.88%), 어박사 애월점 (18.18%), 우월소곱창 마포직영점 (18.18%), 맛자랑 (9.09%) and Starbucks (7.58%). This data indicates that customers who visit MiDoin also frequent these establishments. This helps understand shared customer bases and potentially identify opportunities for competitive advantage or partnerships.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently.
MiDoin experiences peak traffic between 12:00 and 19:00, with the highest workload at 12:00 (62.60%) and 13:00 (60.19%). Minimal traffic is observed during early morning hours. The brand may consider optimizing staffing to accommodate peak and off-peak hours effectively.
Analyzing consumer segments allows tailoring marketing strategies and product offerings to specific demographic groups.
MiDoin's consumer base shows high affinity among women (73%), Gen X (162%), and Gen Z (266%). This suggests that MiDoin is particularly popular with these groups. In contrast, the brand is under indexed with men (116%) and Gen Y (39%).