Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Australia
An analysis of Baskin-Robbins' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Australia holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This percentile denotes a strong competitive advantage, indicating that Baskin-Robbins captures a significant share of customer visits compared to its peers. The Winey Cow, Manon Brasserie, Teras Java, Fortune Alley, Prahran Kebabs and K Galaxy Karaoke share the same position.
Customer satisfaction reflects brand perception, impacting loyalty and repeat business, crucial for sustainable growth and market leadership.
Overall customer satisfaction for Baskin-Robbins in Australia is at 55%, with a decrease of 16.4 percentage points year-over-year. Western Australia shows the highest satisfaction at 64%, followed by Queensland at 54% and New South Wales at 42%. This indicates a need to address customer satisfaction issues, especially in New South Wales and Queensland, to improve brand loyalty and performance.
Outlet count signifies brand reach, influencing market penetration, brand visibility, and overall competitive presence in the industry.
Baskin-Robbins in Australia has the highest number of outlets in Queensland (45), followed by Western Australia (21), New South Wales (7), and Northern Territory (2). This distribution reflects varying levels of market penetration across states, with Queensland representing the strongest presence and potential market maturity. The other states show less penetration.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and differentiation efforts for market share.
Baskin-Robbins in Australia sees significant customer overlap with McDonald's (13.51%), followed by Subway (8.11%), Hungry Jack's Burgers (8.11%), Guzman y Gomez (6.76%), and KFC (5.41%). This cross-visitation suggests these brands compete for the same customer base, requiring Baskin-Robbins to differentiate its offerings and marketing to maintain and grow its market share.
Traffic workload analysis optimizes staffing and inventory, aligning resources with peak hours to maximize sales and customer experience.
Baskin-Robbins in Australia experiences peak traffic between 10 AM and 9 PM, with the highest workload observed between 4 PM and 8 PM. Minimal traffic occurs during the night. This data informs optimal staffing and inventory management strategies to meet customer demand during peak hours and minimize operational costs during low-traffic periods.
Understanding consumer segments enables targeted marketing, tailoring products and promotions to maximize engagement and brand resonance.
Baskin-Robbins customers in Australia show high affinity towards women (139 index) and Gen Y (167 index). This indicates that women and Gen Y are more engaged with the brand than average consumers. Men are under-indexed (71 index). Marketing and product strategies should leverage these insights to cater to the preferences of these key demographics, while also attracting more men.