Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baja Fresh is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baja Fresh performance in the United States and how they change over time
See what factors influence Baja Fresh performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Baja Fresh' competitors in the United States
An analysis of Baja Fresh' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants sector, showing its competitive standing.
Baja Fresh's market performance is leading with a percentile of 99, meaning it captures a significant share of customer visits compared to competitors. Its peers are Au Cheval, Raining Berries, Casa Garcia's, Good Stuff, AMBAR, and Tong Sui Desserts & Drinks which share a similar leading position.
CSAT reflects customer happiness. Higher CSAT scores often correlate with customer loyalty and repeat business, improving revenue streams.
Baja Fresh has an overall CSAT of 74%, a slight increase of 0.5 percentage points year-over-year. Oregon shows the highest satisfaction (82%), while Arizona has the lowest (64%). Nevada experienced the most significant growth (31.3pp), while Arizona saw the largest decline (-29.5pp).
Average check indicates how much customers spend per transaction. Monitoring helps optimize pricing, promotions, and menu design.
The overall average check for Baja Fresh is $18.60, a decrease of 4.4% year-over-year. California has the highest average check ($19.80), while Washington shows $16.90. California remains stable with 0% growth.
Outlet count signifies brand reach and market penetration. More outlets can boost brand recognition and accessibility for customers.
Baja Fresh has a total of 71 outlets. The majority (40) are located in California. Oregon has 13 outlets, followed by Nevada and Washington with 4 each. Maryland has 3, while Georgia and Virginia each have 2.
Competitor analysis identifies key rivals. Understanding their strengths and weaknesses informs strategic decisions and competitive positioning.
Baja Fresh's top competitors based on customer cross-visitation are McDonald's (11.24%), In-N-Out Burger (6.83%), Taco Bell (6.43%), and Starbucks (6.43%), Wendy's (4.42%). This indicates that customers who visit Baja Fresh also frequent these fast-food chains.
Understanding traffic patterns helps optimize staffing and resource allocation, ensuring efficient operations and better customer service.
Baja Fresh experiences peak traffic between 10 AM and 7 PM, with the highest workload around 12 PM and 1 PM (66.11% and 66.20% respectively). Traffic is significantly lower during the early morning hours.
Analyzing consumer demographics helps tailor marketing efforts and product offerings to better resonate with target audiences.
Women are overrepresented, showing a 77% share, while men represent 119%. Gen X shows an affinity index of 125%, Gen Y 82%, and Gen Z 49%. Gen X are highly represented, while Gen Z are under-indexed.