Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BackWerk is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BackWerk performance in the Germany and how they change over time
See what factors influence BackWerk performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of BackWerk' competitors in the Germany
An analysis of BackWerk' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals BackWerk's competitive strength and customer preference, vital for strategic decisions and growth.
BackWerk holds a leading market performance position at the 99th percentile, placing it in the top 1% of brands in Germany's Cafe & Restaurants industry. This high percentile indicates a strong competitive standing and customer preference relative to peers such as ROSI'S Autohof, Tchibo im Supermarkt, Ahoi Steffen Henssler, Hofbräu, Brotmeisterei Steinecke, and Giorgia Trattoria.
CSAT reflects customer happiness and loyalty, impacting brand reputation and repeat business in the competitive restaurant sector.
BackWerk's overall customer satisfaction (CSAT) is 66%, down 1.7 percentage points year-over-year. CSAT varies by state, with Lower Saxony at 75% (up 0.2pp) and Rhineland-Palatinate at 74% (down 13.2pp). North Rhine-Westphalia shows 67% (down 1.8pp). The CSAT trend from April to June 2025 shows fluctuating customer satisfaction, indicating opportunities for targeted improvements.
Average check reflects spending per customer, influencing revenue and profitability in the cafe & restaurant industry.
BackWerk's overall average check is 7.1 EUR, a 4.6% increase year-over-year. There's significant variation by state. Baden-Württemberg leads with 12.6 EUR, while Bavaria has the lowest at 6 EUR. Average check trended between 6.18 EUR and 7.73 EUR from April to June 2025.
Outlet count indicates brand reach and market presence, crucial for capturing market share and serving customers.
BackWerk has a total of 107 outlets in Germany, with a geographical concentration in North Rhine-Westphalia (107 locations, 100%). Other key states include Baden-Württemberg (23), Bavaria (18), Hesse (16), and Lower Saxony (15).
Knowing key competitors reveals direct rivals for customers and market share, crucial for strategic planning.
BackWerk's top competitors based on cross-visitation are McDonald's (11.90%), Burger King (5.32%), L'Osteria (3.29%), Starbucks (2.78%), and Cafe Extrablatt (2.78%). These brands represent BackWerk's main competition for attracting the same customer base.
Traffic patterns reveal peak hours, enabling efficient staffing and resource allocation to maximize customer service.
BackWerk experiences peak traffic between 09:00 and 16:00, with the highest workload around 11:00-12:00 (54.77%). Traffic significantly decreases after 18:00, reaching its lowest point between 00:00 and 03:00.
Understanding consumer segments enables targeted marketing, aligning products with customer needs for better engagement.
BackWerk's customer base shows a high affinity among Women, with an index of 85%, and Men, with an index of 108%. Among generations, Gen Z shows a high affinity (140%), Gen X affinity index is 104%, while Gen Y is under-indexed (86%).