Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BACK-FACTORY is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
See what factors influence BACK-FACTORY performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of BACK-FACTORY' competitors in the Germany
An analysis of BACK-FACTORY' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
BACK-FACTORY holds a leading position with a 99th percentile ranking. This indicates it captures a significant portion of customer traffic in Germany's Cafe & Restaurants industry, placing it ahead of competitors like BeerenCafé, Werner's Backstube, Kuhbar, UNDERDOCKS, chidoba Mexican Grill and Luigi's.
Customer Satisfaction is crucial for understanding customer loyalty, driving repeat business, and spotting areas needing improvement.
BACK-FACTORY demonstrates strong customer satisfaction, with an overall CSAT of 70%, up by 4.7 percentage points year-over-year. Baden-Württemberg shows the highest CSAT at 84%, while Bremen and Lower Saxony show decreased satisfaction. A dynamic trend in customer satisfaction shows a fluctuation from April to June.
Average Check reveals how much customers spend per visit, key for revenue insights and strategic pricing adjustments.
The overall average check for BACK-FACTORY is 6.7 EUR, a decrease of 17% year-over-year. Lower Saxony shows the highest average check at 7.5 EUR. The average check has been decreasing from April to June.
Outlet count shows brand reach and expansion, reflecting market presence and growth strategy effectiveness.
BACK-FACTORY has a varying number of outlets across German states, with North Rhine-Westphalia having the most (10) and Bavaria having the fewest (1). The number of outlets indicates a strong presence in North Rhine-Westphalia compared to other regions.
Knowing your competition is crucial to improve marketing and get more sales. It shows who takes customers from the brand.
BACK-FACTORY's top competitors, based on cross-visitation, are McDonald's (16.79%), Burger King (6.57%), Starbucks (4.38%), Subway (3.65%), and Cafe & Bar Celona (3.65%). This indicates a significant overlap in customer base, particularly with fast-food chains.
Traffic workload by hour uncovers peak times, helping optimize staffing and promotions for better service and sales.
BACK-FACTORY experiences peak traffic between 09:00 and 13:00, with the highest workload at 12:00 (56.96%). Traffic is significantly lower during early morning hours, indicating the need for tailored operational strategies based on these trends.
Understanding segments helps target marketing, enhance engagement, and tailor experiences for optimal ROI and affinity.
BACK-FACTORY's customer base shows a strong affinity towards women (90%) over men (105%). Generation Y (116%) and Generation Z (108%) are overrepresented, while Generation X (84%) is underrepresented, informing potential marketing adjustments.