Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Bertermann is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Bertermann performance in the Germany and how they change over time
See what factors influence Bäckerei Bertermann performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Bertermann' competitors in the Germany
An analysis of Bäckerei Bertermann' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Bäckerei Bertermann's market performance is at the 99th percentile, making it a leading brand. This indicates a high degree of customer preference and competitive strength compared to peers like Sake Restaurant, GINO'S, and others, which are in the same range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps improve services and retain customers.
Overall customer satisfaction for Bäckerei Bertermann is 73%, a decrease of 10 percentage points year-over-year. Satisfaction is higher in Lower Saxony (83%) but lower in North Rhine-Westphalia (64%). Focus on improving customer experience in North Rhine-Westphalia is needed.
Average check reflects customer spending per visit. Tracking this metric helps understand revenue trends and the effectiveness of upselling strategies.
The overall average check for Bäckerei Bertermann is 12 EUR, up 52.5% year-over-year. The average check is higher in North Rhine-Westphalia (12.9 EUR) than in Lower Saxony (9.2 EUR). Menu optimization and targeted promotions could further increase it.
The number of outlets indicates brand reach and market presence. More outlets can increase brand visibility and customer accessibility.
Bäckerei Bertermann has 22 outlets in North Rhine-Westphalia and 19 in Lower Saxony. This distribution reflects its physical presence and potential customer base in these regions. Analyze if there is a possibility to expand to other states.
Understanding competitors helps identify market threats and opportunities. Knowing which brands customers also visit informs competitive strategy.
The top competitors for Bäckerei Bertermann include McDonald's (10.08% cross visitation), Burger King (8.40%), and Subway (4.20%). This indicates that customers are also visiting fast-food chains. The competitors suggest opportunities for differentiation and competitive offerings.
Traffic workload by hours helps optimize staffing and resource allocation. Understanding peak hours ensures adequate service levels.
Traffic workload for Bäckerei Bertermann peaks between 9 AM and 12 PM, with the highest workload at 10 AM (56.34%). It starts increasing from 6 AM and declines after 4 PM. Staffing should be adjusted to meet the demand during these peak hours.
Analyzing consumer segments allows targeted marketing. Understanding gender and generational preferences helps tailor products and promotions.
Women are overrepresented with an affinity index of 81, while Men are overrepresented with affinity index of 111. Gen X is overrepresented with an affinity index of 107, while Gen Y is underrepresented with affinity index of 76. Targeted marketing strategies for Gen X and men could be more effective.