Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Applebee's Grill + Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Applebee's Grill + Bar performance in the Guatemala and how they change over time
See what factors influence Applebee's Grill + Bar performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Applebee's Grill + Bar' competitors in the Guatemala
An analysis of Applebee's Grill + Bar' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in its industry.
Applebee's Grill + Bar, with a market performance percentile of 99, is a leading brand in Guatemala's Cafe & Restaurants industry. This high percentile indicates a strong market presence. Performance peers include Jones Texas Ribs, Hacienda Tecpan, The Hidden Garden Atitlan, Rincon Suizo, Tecpán, Guatemala, Street Food Friends and Vice Pizzeria Antigua.
Customer satisfaction is vital as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Applebee's Grill + Bar shows a 70% overall customer satisfaction in Guatemala, a 10.7 percentage point increase year-over-year. In the Guatemala Department, customer satisfaction is also 70%. Customer satisfaction decreased between April and June, indicating possible areas for service improvements.
Average check is key for understanding spending habits, informing pricing strategies, and maximizing revenue per customer in the Cafe & Restaurants sector.
Applebee's Grill + Bar's average check in Guatemala is 194.3 GTQ, a 0.5% increase year-over-year. The Guatemala Department mirrors this average. The average check experienced fluctuations between April and June of 2025.
Tracking outlet numbers indicates brand reach, market penetration, and growth potential, showcasing the brand's physical presence.
Applebee's Grill + Bar has 4 outlets in the Guatemala Department. Maintaining outlet numbers indicates consistent market presence in this region during the reporting period.
Competitor analysis identifies market rivals and consumer preferences, enabling strategic positioning and competitive advantages in the Cafe & Restaurants landscape.
The top competitors for Applebee's Grill + Bar in Guatemala, based on cross-visitation, are McDonald's (23.61%), San Martín (16.67%), Los Cebollines (15.28%), Pollo Campero (13.89%), and Burger King (11.11%). These brands represent the most popular alternatives visited by Applebee's customers.
Traffic workload analysis helps optimize staffing, promotions, and resource allocation based on peak and off-peak hours at Applebee's in Guatemala.
Applebee's Grill + Bar in Guatemala experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 6:00 PM (57.05%). Traffic is minimal between midnight and 7:00 AM. This data allows for optimized staffing and resource allocation.
Understanding consumer segments enables targeted marketing, aligning products and experiences to resonate with specific customer groups and maximize engagement.
Applebee's Grill + Bar's customer base in Guatemala shows high affinity among women (Index 81), suggesting they are a significant part of the customer base. The customer base has very high affinity with Gen Y (Index 168), highlighting their significant engagement.