Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Absolute Thai is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Absolute Thai performance in the Malaysia and how they change over time
See what factors influence Absolute Thai performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Absolute Thai' competitors in the Malaysia
An analysis of Absolute Thai' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
MARKET PERFORMANCE percentile reveals the brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Absolute Thai, with a MARKET PERFORMANCE percentile of 96, is a leading brand, placing it in the top 4% in Malaysia's Cafe & Restaurants industry. This shows a strong market presence and significant customer preference compared to its peers like Thailand wok, Kafe Kleptokrat, ABOX (Food In A Box), Tim Hortons Sunway Pyramid, Smiling Buffalo Cafe, and RAJO PADANG by Grand Sari Ratu Prima Cyberjaya, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term business success. Monitoring CSAT is essential.
Absolute Thai's overall customer satisfaction is 55%, a decrease of 3.5 percentage points year-over-year. Kuala Lumpur shows a CSAT of 56%, while Johor has a significantly lower CSAT of 28%. CSAT dynamic data shows the changes in customer satisfaction from April to June 2025 with a volatile trend.
Average check (Avg Check) indicates how much customers spend per transaction, influencing revenue and profitability. Tracking this KPI is crucial for financial health.
Absolute Thai's overall average check is 76.6 MYR, up 38.5% year-over-year. Kuala Lumpur's average check is 72.6 MYR. Average check dynamic data shows the changes in spending from April to June 2025. This metric highlights customer spending habits at Absolute Thai.
The number of outlets signifies brand reach and accessibility, affecting market penetration and revenue potential. Expansion strategies rely on this data.
Absolute Thai has 6 outlets in Selangor, 5 in Kuala Lumpur, and 1 each in Johor and Pahang. This distribution indicates a concentrated presence in Selangor and Kuala Lumpur, with a smaller footprint in Johor and Pahang. Data shows the geographic distribution of the brand.
Identifying top competitors helps understand the competitive landscape and customer preferences, enabling strategic positioning and differentiation efforts.
Absolute Thai's top competitors based on cross-visitation are ZUS Coffee (12.19%), KFC (9.76%), Starbucks (9.76%), McDonald's (7.32%), and Oriental Kopi 华阳 (7.32%). This reveals the brands that Absolute Thai customers also frequent.
Understanding traffic workload by hours helps optimize staffing and resource allocation, ensuring efficient service and maximizing revenue during peak times.
Absolute Thai experiences peak traffic workload between 12:00 and 20:00, with the highest workload at 13:00 (64.73). Traffic is minimal during the early morning hours (0:00 to 9:00) and late evening (21:00 to 23:00), showing periods of no workload.
Analyzing consumer segments helps tailor marketing efforts to specific groups, improving engagement and maximizing ROI. Understanding customer demographics is key.
Absolute Thai's consumer base shows a higher affinity towards women (87%) compared to men (109%). Among generations, Gen Z (113%) and Gen Y (108%) show higher affinity than Gen X (88%). An index above 100 for men, Gen Y and Gen Z suggests higher engagement.