Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
24 Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 24 Chicken performance in the Philippines and how they change over time
See what factors influence 24 Chicken performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of 24 Chicken' competitors in the Philippines
An analysis of 24 Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive standing within the Cafe & Restaurants industry.
24 Chicken, with a market performance percentile of 99, is a leading brand. This signifies a strong market presence, indicating high customer preference compared to peers like Manam, Nikkei, Niu by Vikings, Popeyes, Lydia's Lechon and Frankie's.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue.
Overall CSAT for 24 Chicken is 84%, a slight decrease of 1.1 percentage points year-over-year. Regional CSAT varies, with Calabarzon and Negros Island Region at 100%, Davao Region at 97%, and Metro Manila at 81%. Recent monthly CSAT fluctuated, peaking in June 2025.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for 24 Chicken is PHP 337.1, a decrease of 3.7% year-over-year. Regional average check varies, with Negros Island Region at PHP 357.1, Metro Manila at PHP 346.8, Davao Region at PHP 276.9 and Calabarzon at PHP 257.9. Monthly average check increased between April and June 2025.
Outlet count indicates brand reach, reflecting market coverage and expansion strategy effectiveness within Philippines.
24 Chicken has a total of 39 outlets. Metro Manila has 27 outlets, Calabarzon has 4, Davao Region has 3, Soccsksargen has 2, Negros Island Region, Bangsamoro and Central Luzon each have 1. Most of the outlets are concentrated in Metro Manila.
Competitor analysis identifies key rivals, informing strategies to enhance competitive advantage and market share.
Customers of 24 Chicken also frequent Jollibee (27.87%), McDonald's (18.03%), Starbucks (9.84%), Mang Inasal (4.92%), and Burger King (4.10%). This cross-visitation data helps 24 Chicken understand its competitive landscape.
Understanding traffic workload by hour helps optimize staffing and resource allocation for peak and off-peak times.
Traffic workload for 24 Chicken peaks between 17:00 and 19:00, reaching 74.27% and 74.35% respectively, with lower traffic observed during early morning hours, indicating a need for optimized resource allocation during peak times.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographic groups.
24 Chicken's customer base consists of 97% women and 102% men (affinity index). The generational mix is Gen X (59), Gen Y (103), and Gen Z (129). This shows high affinity of Gen Z.