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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
21Plus is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 21Plus performance in the Taiwan and how they change over time
See what factors influence 21Plus performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 21Plus' competitors in the Taiwan
An analysis of 21Plus' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference within its industry.
21Plus holds a leading market position in Taiwan's Cafe & Restaurants industry with a 99th percentile ranking. This indicates 21Plus is outperforming most competitors. Performance peers in the same percentile include Hainanese Chicken Rice, TOASTERiA CAFE, 66火鍋大道, 光司 DATE 二店, Asahi Huuhu, and 川牛木石亭.
Customer satisfaction is vital as it reflects customer loyalty and brand perception, influencing retention and positive recommendations.
21Plus has an overall customer satisfaction (CSAT) of 65%, a slight increase of 0.7 percentage points year-over-year. CSAT varies by city: Chiayi boasts the highest CSAT at 85% with an increase, while Taoyuan City shows a decrease to 75%. Toufen reported a very high CSAT increase. Recent months show CSAT fluctuating, with a peak in April 2025.
Average check reveals spending habits, influencing revenue strategies, menu pricing, and promotional offers to boost profitability.
The overall average check for 21Plus is 251.8 TWD, a decrease of 11.4% year-over-year. Taichung has the highest average check at 269.2 TWD. Kaohsiung has the lowest average check at 215.2 TWD. The average check value has fluctuated between April and June 2025.
Outlet count signifies brand reach, market presence, impacting accessibility and brand visibility to attract customers.
21Plus has a varying number of outlets across Taiwan's cities. Taichung and Kaohsiung lead with 11 outlets each. Taipei accounts for 6 stores. Toufen has the fewest outlets, with just 1 operational store.
Analyzing competitors reveals market dynamics and consumer preferences, informing strategies for differentiation and competitive advantage.
The top competitors for 21Plus, based on cross-visitation, are McDonald's (11.97%), Starbucks (9.40%), MOS Burger (4.27%), Ba Fang Yun Ji (4.27%), and KFC (3.42%). This indicates that customers of 21Plus also frequently visit these brands.
Traffic workload insights by hour inform staffing, marketing, and operational decisions to optimize customer service and resource allocation.
Traffic workload for 21Plus peaks between 17:00 and 19:00, with the highest workload at 18:00 (68.92). There is virtually no traffic between 0:00 and 9:00. The data highlights the importance of staffing during peak hours to manage customer flow effectively.
Understanding consumer segments helps tailor marketing, improve customer experience, and drive engagement through personalized strategies.
Women have a high affinity (90) towards 21Plus, while Men also indicate higher-than-average affinity (110). Gen Y exhibits the highest affinity (179). This means that the brand resonates strongly with this generation.