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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 爭鮮 gogo performance in the Singapore and how they change over time
See what factors influence 爭鮮 gogo performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
爭鮮 gogo is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of 爭鮮 gogo' competitors in the Singapore
An analysis of 爭鮮 gogo' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
爭鮮 gogo's market performance is in the lower 33% in Singapore's Cafe & Restaurants industry. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include IRVINS, GRUB, Moxie, Nunsaram Korean Dessert Café, Big Short Coffee, and Éla Jalan Sultan.
Identifying top competitors through cross-visitation helps understand market dynamics and competitive landscape, informing strategic positioning.
The top competitors for 爭鮮 gogo, based on customer cross-visitation, are McDonald's (12.90%), Shi Li Fang Hot Pot (9.68%), Sushi Express (9.68%), Old Chang Kee (6.45%), and Swensen's (6.45%). This indicates that customers who visit 爭鮮 gogo also frequently visit these brands.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to meet customer demand.
爭鮮 gogo experiences peak traffic workload between 10:00 and 21:00, with the highest workload around 18:00 (56.31%). There is no traffic between 0:00 and 8:00, and a significant drop after 21:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a higher affinity (123%) for 爭鮮 gogo compared to the average consumer, while men are underrepresented (80%). Gen Z shows a slightly higher affinity (102%) compared to Gen Y (91%). This suggests targeted marketing towards women and Gen Z may be effective.