Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Zark's performance in the Philippines and how they change over time
See what factors influence Zark's performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Zark's is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of Zark's' competitors in the Philippines
An analysis of Zark's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Zark's market performance is at the 27th percentile, indicating a below average market standing. This means Zark's captures less foot traffic compared to most competitors in the Philippines' Cafe & Restaurants industry. Performance peers in the same percentile include Bar Hometown - Subic Bay, Amian Cafe, Nonki Japanese Restaurant, Tsokolateria, SM Aura Premiere Taguig BGC, Café Y Ruedas, and Gyukatsu まつ村 Boracay.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Zark's overall CSAT is 62%, a decrease of 1.4 percentage points year-over-year. Metro Manila shows 62% CSAT, Central Visayas 53% (up 2.9pp), and Calabarzon 50% (down 13.3pp). The trend shows a slight decline in customer satisfaction over the last three months.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions.
Zark's overall average check is PHP 474.4, a decrease of 5.8% year-over-year. Metro Manila's average check is PHP 500. The average check has fluctuated over the last three months, showing a slight decrease.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams.
Zark's has 24 outlets in Metro Manila, 12 in Calabarzon, 6 in Central Luzon, 3 in Central Visayas and Ilocos Region, 2 in Davao Region and Western Visayas, and 1 in Zamboanga Peninsula, Bicol Region, and Cordillera Administrative Region. Metro Manila accounts for the largest share of outlets.
Identifying top competitors helps understand market dynamics and benchmark performance. Cross-visitation reveals shared customer base.
Zark's top competitors based on customer cross-visitation are McDonald's (16.67%), Jollibee (16.67%), Starbucks (11.11%), Kenny Rogers Roasters (11.11%), and J.CO Donuts & Coffee (11.11%). This indicates that a significant portion of Zark's customers also visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet demand.
Zark's experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around noon to 7 PM. Traffic is significantly lower during early morning hours (12 AM to 6 AM).
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product development.
Zark's customer base shows a higher affinity towards women (77%) and men (123%). Among generations, Gen X (146%) and Gen Z (149%) show high affinity, while Gen Y (54%) is under-indexed. This suggests that marketing efforts may resonate more strongly with Gen X and Gen Z.