Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zark's performance in the Philippines and how they change over time
See what factors influence Zark's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zark's' competitors in the Philippines
An analysis of Zark's' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zark's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Zark's, with a market performance of 98, is a leading brand, placing it in the top 2% in the Philippines. This percentile reflects a strong market standing and significant customer preference compared to competitors like Gang Gang Chicken, TGH The Grillhouse Sportsbar, Valencia's Restaurant, James Wright Café, Balay Dako and Super Uncle Claypot all at the same level.
Customer satisfaction (CSAT) indicates brand perception. Tracking CSAT helps to identify areas for improvement and ensure customer loyalty.
Zark's overall customer satisfaction is 60%, with a decrease of 4.5 percentage points year-over-year. Metro Manila shows a CSAT of 62% (down 7.8pp), Calabarzon is at 55% (down 0.3pp), and Central Visayas at 50% (no change). The CSAT decreased during the period. These changes may reflect shifting customer perceptions across different regions.
Average check reveals customer spending habits. Monitoring this metric helps optimize pricing strategies and increase revenue.
Zark's overall average check is PHP 460, an increase of 0.5% year-over-year. Metro Manila has an average check of PHP 488.2, while Calabarzon's average check is PHP 390.9. This data shows stable spending with slight growth, but differences between regions.
Outlet count indicates brand reach. Tracking this number helps assess market penetration and expansion effectiveness.
Zark's has 23 outlets in Metro Manila, 12 in Calabarzon, 5 in Central Luzon, 3 each in Central Visayas and Ilocos Region, 2 each in Davao Region and Western Visayas and 1 each in Zamboanga Peninsula, Bicol Region and Cordillera Administrative Region, with Metro Manila having the highest concentration. This distribution shows strategic focus in certain regions.
Competitor analysis identifies key rivals. It informs strategies for gaining market share and differentiation in the cafe & restaurants industry.
Zark's top competitors based on customer cross-visitation are Jollibee (14.29%), McDonald's (12.24%), Starbucks (10.20%), Kenny Rogers Roasters (8.16%), and J.CO Donuts & Coffee (8.16%). This indicates that Zark's customers also frequent these well-known brands.
Traffic workload reveals peak hours. It helps optimize staffing and resource allocation for enhanced customer experience.
Zark's experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around noon to 2:00 PM. Traffic is lowest during the night and early morning hours. This data indicates when most customers visit.
Consumer segments identify key demographics. Affinity insights inform targeted marketing and positioning strategies.
Zark's consumer base shows an over-representation of Women (69%, under-indexed) and Men (122%, over-indexed). Among generations, Gen X (104%, slightly over-indexed), Gen Y (91%, slightly under-indexed) and Gen Z (106%, slightly over-indexed). The data shows segments affinity.