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Managing Partner, Global Business Development
See what factors influence Kenny Rogers Roasters performance in the Philippines and how they change over time
See what factors influence Kenny Rogers Roasters performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Kenny Rogers Roasters is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Kenny Rogers Roasters' competitors in the Philippines
An analysis of Kenny Rogers Roasters' competitors in the Philippines
Top-5 brands that brand's customers also visit
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Kenny Rogers Roasters holds a leading market performance percentile of 99 in the Philippines' Cafe & Restaurants industry. This indicates a strong market presence compared to its peers. Performance peers in a similar range include J.CO Donuts & Coffee and Andok's.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation. Tracking it identifies areas for service improvement.
Kenny Rogers Roasters' overall CSAT is 68%, a decrease of 6.7 percentage points year-over-year. CSAT varies by region, with Calabarzon at 74% and Central Visayas at 41%, indicating regional differences in customer experience that may warrant investigation.
Average check reveals how much customers spend per visit, which impacts revenue. Monitoring trends helps optimize pricing and promotions.
The overall average check for Kenny Rogers Roasters is PHP 642.4, a decrease of 3.7% year-over-year. There are regional variations, with Calabarzon reporting PHP 755 and Metro Manila at PHP 557.9, potentially reflecting differences in local pricing or order patterns.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and customer retention efforts.
Jollibee (25.47%) and McDonald's (23.58%) are the top competitors with the highest cross-visitation from Kenny Rogers Roasters' customers, followed by Starbucks (16.04%), Shakey's Pizza Parlor (8.96%), and Gerry's Grill (6.60%). This suggests overlap in customer base and potential areas for differentiation.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies.
Women show under-indexed affinity (65) while Men over-indexed affinity (125) for Kenny Rogers Roasters. The Gen X segment is over-indexed (151), while Gen Y (99) is at average and Gen Z (64) is under-indexed.
Cafés & Restaurants