Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence YOMG performance in the Australia and how they change over time
See what factors influence YOMG performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
YOMG is right in the middle
Sample of brands in the same percentile
An analysis of YOMG' competitors in the Australia
An analysis of YOMG' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
YOMG's market performance is at the 49th percentile, indicating a below average/lagging position in the Australian Cafe & Restaurants industry. This suggests YOMG captures less foot traffic compared to leading competitors. Performance peers in the same percentile include LAB, Benny's American Burgers, Fasta Pasta, Alegre Bar & Dining, Sal's Authentic New York Pizza, and Product Of Italy.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals customer preferences and potential market share threats.
YOMG's top competitors, based on customer cross-visitation, are McDonald's (10.14%), KFC (6.76%), Hungry Jack's Burgers (5.31%), Guzman y Gomez (5.31%), and The Pancake Parlour (3.38%). This indicates that a significant portion of YOMG's customers also visit these fast-food chains, suggesting a need to differentiate and strengthen brand loyalty.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
YOMG experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (59.89%). Traffic is minimal between midnight and 9:00. This data suggests optimizing staffing levels to match the traffic patterns, ensuring adequate service during peak hours and reducing costs during off-peak times.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies, maximizing engagement and ROI.
YOMG's customer base shows a high affinity towards women (115 index) and Gen Y (170 index). This indicates that women and Gen Y are overrepresented among YOMG's customers. Marketing efforts should focus on these segments to further strengthen their engagement and loyalty.