Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yates performance in the United Kingdom and how they change over time
See what factors influence Yates performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yates' competitors in the United Kingdom
An analysis of Yates' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Yates is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yates' market performance is in the lower 42% of brands in the Cafe & Restaurants industry in the United Kingdom, indicating a below average/lagging position. This percentile reflects a weaker market standing compared to competitors like T4, The Devonshire, Smoke End Steakhouse, Tipu Sultan, Glenhouse Aberdeen and Lantana.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps understand loyalty and identify areas for service improvement.
Yates' overall customer satisfaction is 80%, a decrease of 3.5 percentage points year-over-year. The CSAT in England is also 80%, with a similar decrease of 3.7 percentage points. This indicates a potential decline in customer happiness that needs attention.
Average check reveals how much customers spend per visit. Monitoring this KPI helps assess pricing strategies and customer spending habits.
The overall average check for Yates is £22.7, a 16.4% increase year-over-year. The average check in England is £22.6. This suggests customers are spending more per visit compared to the previous year.
Number of outlets indicates brand reach. Tracking outlet count reveals expansion or contraction, reflecting business growth or consolidation.
Yates has 17 outlets in England and 1 outlet in Wales. This distribution shows a strong presence in England with a limited presence in Wales.
Competitor analysis identifies key rivals. Understanding competitors' strengths and weaknesses informs strategic decisions and competitive positioning.
The top competitors for Yates, based on customer cross-visitation, are JD Wetherspoon (28.28%), McDonald's (12.41%), Costa Coffee (4.83%), Stonehouse Pizza & Carvery (3.45%), and Walkabout (2.76%). This indicates a significant overlap in customer base with JD Wetherspoon and McDonald's.
Traffic workload by hour reveals peak times. Understanding traffic patterns helps optimize staffing and resource allocation for better service.
Yates experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 5:00 PM to 6:00 PM. Traffic is minimal between 3:00 AM and 9:00 AM. This data helps optimize staffing during peak hours.
Consumer segments reveal key demographics. Understanding audience demographics informs targeted marketing and product development strategies.
Yates' customer base shows a high affinity for women (76%) and men (119%). Among generations, Gen X is overrepresented (136%), while Gen Y is underrepresented (68%). This suggests marketing should be tailored to Gen X, and strategies to attract Gen Y should be explored.