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Managing Partner, Global Business Development
See what factors influence Yates performance in the United Kingdom and how they change over time
See what factors influence Yates performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yates' competitors in the United Kingdom
An analysis of Yates' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yates is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurants industry.
Yates' market performance is at the 99th percentile, marking it as a leading brand. This high percentile indicates strong customer preference and a dominant market position compared to its peers. The brand's performance peers, such as Anchor Bankside, The Milkman, Bluebird, Indi-go Rasoi and La Mia Mamma, are within a similar range.
Customer satisfaction (CSAT) reflects customer loyalty and service quality, impacting brand reputation and repeat business within the cafe & restaurants sector.
Yates' overall CSAT is 82%, a decrease of 1.1 percentage points year-over-year. The CSAT data by locations shows that the satisfaction in England is also 82%. The downward trend suggests a need to address potential service or product issues to maintain customer loyalty.
Average check (transaction value) reflects spending habits and pricing strategy, influencing revenue growth and profitability in the cafe & restaurants industry.
Yates' overall average check is 21.9 GBP, which is up by 4.5% year-over-year. In England, the average check is also 21.9 GBP. The increase suggests successful upselling or price adjustments contributing to higher revenue per transaction.
Outlet count indicates market presence and expansion strategy, influencing brand reach and accessibility within the cafe & restaurants landscape.
Yates has 16 outlets in England and 1 in Wales. The distribution of outlets provides insight into the brand's geographic focus and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage in the cafe & restaurants market.
The top competitors for Yates, based on customer cross-visitation, are JD Wetherspoon (28.65%), McDonald's (15.14%), Costa Coffee (5.95%), Greggs (4.32%), and Stonehouse Pizza & Carvery (3.78%). JD Wetherspoon accounts for the major part of customers' visits.
Traffic workload analysis reveals peak hours and operational demands, enabling efficient staffing and resource allocation in the cafe & restaurants sector.
Yates experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest activity around 5:00 PM. This data allows for optimized staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, tailored offerings, and improved engagement by aligning products and messaging with customer preferences.
Yates' customer base shows high affinity among women (77%) and men (117%). There is high affinity among Gen X (159%), average affinity among Gen Y (69%) and lower affinity with Gen Z (32%).