Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Walkabout performance in the United Kingdom and how they change over time
See what factors influence Walkabout performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Walkabout' competitors in the United Kingdom
An analysis of Walkabout' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Walkabout is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Walkabout's Market Performance is at the 99th percentile, a leading position. This indicates a strong market presence compared to peers like Sushi Garden, Cafe Andaluz, Yauatcha, Bread Meats Bread, Little India and Sahara Grill, also within the top percentile.
Customer satisfaction (CSAT) indicates customer loyalty and affects brand perception and revenue. It identifies areas for service improvement.
Walkabout has an overall customer satisfaction of 82%, a slight decrease of 1.3 percentage points year-over-year. CSAT varies by location: England shows 83% with an increase of 0.8pp, Wales also at 83% but with a decrease of -17.4pp, and Scotland at 67% with a decrease of -18.2pp. This suggests regional differences in customer experience.
Average check reflects spending per customer, revealing pricing strategy effectiveness and customer value. Higher values can indicate customer affluence.
Walkabout's overall average check is £30.6, showing a significant increase of 33% year-over-year. In England, the average check is £31.2, while in Wales it is £30. This indicates effective pricing strategies and increased customer spending.
Number of outlets indicates brand's market reach and expansion. It shows potential revenue and penetration in different geographic regions.
Walkabout has 17 outlets in England, 1 in Scotland, and 1 in Wales. The majority of outlets are located in England, indicating a strong presence in that region.
Competitor analysis reveals market rivalry. It identifies primary competitors affecting strategic decisions and market positioning improvements.
Walkabout's top competitors are JD Wetherspoon (16.17% cross-visitation), McDonald's (13.77%), Slug & Lettuce (6.59%), KFC (4.19%), and Fort Inn (2.99%). This data shows which brands Walkabout customers also frequent, offering insights into competitive overlap.
Traffic workload distribution highlights peak and off-peak hours. Optimized staffing and promotions improve customer experience and revenue during those times.
Walkabout's traffic workload varies throughout the day, peaking between 6 PM and 10 PM, with the highest traffic around 10 PM (32.69%). Traffic is minimal between 4 AM and 10 AM. Resource allocation should align with these peak traffic times.
Analyzing consumer segments informs targeted marketing. Understanding demographic affinity helps in tailoring offers and improving engagement and brand loyalty.
Walkabout's customer base is more inclined towards women (92) than men (106). Among generations, Gen X (166) shows a substantially high affinity, whereas Gen Y (77) and Gen Z (94) are under-indexed. Marketing should cater to overrepresented segments.