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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Wokinabox performance in the Australia and how they change over time
See what factors influence Wokinabox performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wokinabox' competitors in the Australia
An analysis of Wokinabox' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wokinabox is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants sector.
Wokinabox holds a leading market performance percentile of 94 in Australia's Cafe & Restaurants industry, placing it in the top 6% of brands. Performance peers include Asian Beer Cafe, York, Emu Hall Bar & Kitchen, Ma Pa Me, Big Pappa's Pizza Camira, and Chubby Buns Lidcombe. This shows a strong position compared to other brands, indicating high customer preference.
Customer satisfaction reflects brand loyalty, impacting repeat business and overall profitability within the competitive Cafe & Restaurants industry.
Wokinabox's overall customer satisfaction (CSAT) is 42%, a decrease of 0.7 percentage points year-over-year. South Australia shows a CSAT of 48% with a growth of 4.4pp, while Western Australia has a CSAT of 27% with a decrease of 18.9pp. This indicates varying regional customer experiences, with South Australia showing positive trends and Western Australia needing improvement.
Average check indicates customer spending per visit, directly impacting revenue. Monitoring this KPI is crucial for revenue optimization.
Wokinabox's overall average check is 29.2 AUD, a 13.4% increase year-over-year. In South Australia, the average check is 23.3 AUD, showing no growth. This signifies increased customer spending overall, though South Australia's average check requires further attention to unlock potential growth.
Outlet count indicates brand reach and expansion, reflecting market presence in Australia's Cafe & Restaurants sector.
Wokinabox has 20 outlets in Queensland, 10 in South Australia, 8 in Western Australia, and 3 in Victoria. Queensland has the most outlets. The data shows the distribution of Wokinabox locations across different states, providing insights into regional market penetration.
Competitor analysis highlights competitive landscape, informing strategies to differentiate and attract customers in the Cafe & Restaurants market.
Wokinabox's top competitors are McDonald's and Hungry Jack's Burgers, each with a cross-visitation rate of 17.86%. Other competitors include Domino's Pizza (10.71%), Guzman y Gomez (7.14%), and Zambrero (7.14%). It shows direct competitors drawing from the same customer pool.
Traffic workload by hour reveals peak operational times, enabling efficient resource allocation in Cafe & Restaurants.
Wokinabox experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring around 7 PM (51.09). The lowest workload occurs between 2 AM and 8 AM. This shows the busiest periods for Wokinabox, guiding staffing and operational decisions.
Consumer segment analysis informs targeted marketing, optimizing strategies based on demographic affinity within the Cafe & Restaurants sector.
Wokinabox's consumer base shows slightly more affinity towards Men (101 affinity index) than Women (99 affinity index). Gen Y shows very high affinity with an affinity index of 170. This shows Gen Y consumers are significantly over-indexed.