Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the Singapore and how they change over time
See what factors influence Wingstop performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is right in the middle
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the Singapore
An analysis of Wingstop' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance in Singapore is average, with a percentile of 50. This indicates a moderate market presence compared to competitors like Suki-Ya KIN (金), Coexist Coffee Co., REPLYK1988 (응팔식당), Sampanman Kelong Jurong, Smile Martabak, and House Of Seafood, which are in the same percentile range. The year-over-year decrease of 10 suggests a need to analyze factors impacting market share.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Wingstop's top competitors in Singapore, based on customer cross-visitation, are McDonald's (14.16%), Burger King (4.42%), The Coffee Bean & Tea Leaf (3.54%), Pizza Hut (3.54%), and Mamma Mia Trattoria E Caffè (3.54%). McDonald's has a significantly higher cross-visitation rate, suggesting a strong overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Wingstop's peak traffic workload in Singapore occurs between 18:00 and 19:00 hours, reaching 71.10. Traffic is minimal between 0:00 and 10:00 hours and after 21:00. This data suggests the need for optimized staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development, maximizing ROI.
Wingstop's customer base in Singapore shows a high affinity towards women (index 90) and men (index 109). Gen Z is overrepresented (index 131), while Gen X (index 82) and Gen Y (index 73) are underrepresented. This suggests that Wingstop appeals more to younger consumers.