Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wingstop performance in the Singapore and how they change over time
See what factors influence Wingstop performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wingstop is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the Singapore
An analysis of Wingstop' competitors in the Singapore
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Wingstop's market performance is at the 98th percentile, indicating a leading position in Singapore's Cafe & Restaurants industry. This means Wingstop outperforms most competitors and is in the top 2% of brands. Peers within the same percentile range include Shi Li Fang, Riverside Grilled Fish 江边城外, Prata Lahhh! mala-style, 雙月 Moon Moon Food (Ngee Ann City), MinSuiZen Raku Omakase Teppanyaki, and Fico.
Understanding competitors informs strategic positioning and helps identify opportunities to gain a competitive edge.
Wingstop's top competitors based on customer cross-visitation are McDonald's (12.32%), Burger King (6.52%), The Coffee Bean & Tea Leaf (3.62%), ASTONS (3.62%), and Swensen's (3.62%). These brands are frequently visited by Wingstop's customers, reflecting shared customer preferences.
Traffic workload insights enable efficient staffing, optimized service, and maximized revenue during peak hours.
Wingstop experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (71%). There is a small workload between 11:00 and 16:00. Traffic is minimal or non-existent during all other hours.
Analyzing consumer segments allows targeted marketing, enhancing engagement and improving ROI through personalized strategies.
Women (77%) shows Women segment is slightly more present among brand's audience than an average population(represented by 100%). Men (119%) shows Men are highly present among brand's audience than an average population. Gen X (61%) shows that gen X is under-indexed compared to the average consumer. Gen Y (104%) shows Gen Y segment has slightly affinity. Gen Z (100%) indicates that Gen Z aligns with the average consumer.