Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wimpy performance in the Namibia and how they change over time
See what factors influence Wimpy performance in the Namibia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the Namibia
An analysis of Wimpy' competitors in the Namibia
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Wimpy's market performance is at the 99th percentile, indicating a leading position in Namibia's Cafe & Restaurants industry. This shows strong competitive strength. Competitors in a similar range include Joe's Beerhouse, Hennie's, The Tug Restaurant, KFC Mondesa, and KFC.
Customer satisfaction (CSAT) measures how happy customers are. Higher CSAT often links to repeat business and positive word-of-mouth.
Wimpy's overall CSAT is 88%, a significant increase of 23.4 percentage points year-over-year, indicating improved customer happiness. In Karas, CSAT reached 100%, with a growth of 30.8 percentage points, suggesting strong regional performance.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand visibility.
Wimpy has several outlets across Namibia, with 3 in Khomas, 2 in Otjozondjupa, 2 in Karas, and 1 each in Oshikoto, Omaheke and Hardap. Khomas has the highest concentration, indicating a strong presence in that region.
Competitor analysis highlights key rivals. It helps understand market dynamics and improve competitive strategies.
Wimpy's top competitors based on customer cross-visitation are Debonairs Pizza (25.81%), Anchors Waterfront Restaurant (19.35%), KFC (16.13%), Debonairs Pizza Dunes mall Walvis Bay (9.68%), and Spur (9.68%). This shows where Wimpy customers also spend their money.
Understanding traffic workload helps optimize staffing and resources. It ensures efficient service during peak hours.
Wimpy experiences peak traffic workload between 11 AM and 2 PM, reaching its highest point at 1 PM (57.18). Traffic starts to increase around 6 AM, peaks during lunch hours, and decreases significantly after 6 PM.
Analyzing consumer segments informs targeted marketing. Understanding demographics like gender and generation improves ad relevance.
Wimpy's customer base shows higher affinity towards women (119) compared to men (89). There's a high affinity towards Gen Y (213), suggesting this generation is overrepresented among Wimpy's consumers.
