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Managing Partner, Global Business Development
See what factors influence KFC performance in the Namibia and how they change over time
See what factors influence KFC performance in the Namibia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Namibia
An analysis of KFC' competitors in the Namibia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing the brand’s share of foot traffic in the industry.
KFC in Namibia is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong market presence, suggesting significant customer preference. Performance peers in a similar range include The Tug Restaurant, Joe's Beerhouse, Wimpy, Hennie's, and KFC Mondesa. This position highlights KFC's competitive advantage.
Customer satisfaction reflects brand perception and loyalty, directly impacting long-term success and repeat business.
KFC in Namibia shows a high customer satisfaction rate of 96%, a 35.8 percentage point increase year-over-year. This indicates a substantial improvement in customer perception. Khomas region leads with 94%, and Erongo Region scores 90%. The upward trend in CSAT from May to July 2025 suggests successful customer experience initiatives.
Number of outlets signifies market reach and brand accessibility, impacting customer convenience and overall sales volume.
KFC has 21 outlets in Namibia. Khomas has the most outlets (11), indicating a strong presence. Oshana has 4, Erongo Region has 2, and Omaheke, Otjozondjupa, Kavango East and Karas each have 1. The distribution highlights key areas of operation.
Competitor analysis helps identify market threats and opportunities, informing strategies to gain a competitive edge.
The top competitors for KFC in Namibia, based on cross-visitation, are Joe's Beerhouse (6.74%), Nico’s Pub and Grill (6.74%), Galito's (5.62%), Jonno's Bistro (5.62%), and Hennie's (5.62%). These brands attract a portion of KFC's customer base, indicating shared customer preferences and potential areas for KFC to differentiate itself.
Traffic workload analysis reveals peak hours and customer flow, aiding in resource allocation and operational efficiency.
KFC in Namibia experiences peak traffic between 11 AM and 8 PM, with the highest workload at 6 PM (57.02%) and 7 PM (57.30%). There's a steady increase in traffic starting at 9 AM, peaking in the evening. Lowest traffic is between 1 AM and 6 AM. This data is valuable for staffing and promotional planning.
Understanding consumer segments enables targeted marketing and personalized experiences, enhancing engagement and ROI.
KFC in Namibia shows high affinity with women (85%) and men (108%). The affinity index for Gen X is 105%, suggesting moderate engagement, while Gen Y shows a higher affinity at 128%. This data informs targeted strategies based on generational preferences.
