Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wimpy performance in the United Kingdom and how they change over time
See what factors influence Wimpy performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the United Kingdom
An analysis of Wimpy' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Wimpy's market performance is in the top 1% in the United Kingdom, indicating a leading position in the Cafe & Restaurants industry. This high percentile demonstrates significant customer preference and a strong competitive edge compared to its peers like Mercato, Manahatta, 200 Degrees Coffee Shop, Happy Lamb Hot Pot, Cinnamon Bazaar, and Big Smoke Taphouse & Kitchen, all positioned similarly.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Higher CSAT scores indicate stronger performance.
Wimpy's overall customer satisfaction (CSAT) is 82%, a 5.6 percentage point increase year-over-year. Scotland shows a CSAT of 90% with a slight decrease, while England has 81% with a significant increase. The dynamic CSAT data indicates fluctuations, with the highest CSAT in July 2025, showing an improving trend in customer satisfaction.
Average check measures customer spending per visit, crucial for revenue analysis and pricing strategy optimization. Increased spending boosts profitability.
The overall average check for Wimpy is £17.2, a 5% increase year-over-year. England's average check is also £17.2. The dynamic data shows the average check fluctuating between £16.29 and £17.86, demonstrating a moderate increase in customer spending.
Outlet count indicates brand reach and market penetration. Expansion reflects growth strategy and accessibility for customers.
Wimpy has 55 outlets in England and 3 in Scotland. The distribution of outlets highlights England as the primary market for Wimpy, with a significantly larger presence compared to Scotland.
Identifying top competitors informs strategic positioning and helps refine marketing to capture market share and customer loyalty.
Wimpy's top competitors based on cross-visitation are McDonald's (16.60%), JD Wetherspoon (8.09%), Starbucks (5.53%), Burger King (4.68%), and Toby Carvery (4.26%). This indicates that customers who visit Wimpy also frequently visit these establishments.
Understanding traffic workload helps optimize staffing, manage resources effectively, and improve customer experience during peak hours.
Wimpy experiences peak traffic workload between 11 AM and 5 PM, with the highest workload at 1 PM (57.22%). Traffic is minimal before 8 AM and after 9 PM, highlighting the need for operational adjustments based on hourly traffic patterns.
Analyzing consumer segments helps tailor marketing efforts and product offerings to resonate with key demographics, maximizing engagement and conversion.
Wimpy's customer base shows a stronger affinity towards women (82%) and men (113%), as well as Gen X (149%), followed by Gen Y (69%), and Gen Z (14%). Gen X are significantly overrepresented compared to average consumer, while Gen Z are underrepresented.