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Managing Partner, Global Business Development
See what factors influence Wimpy performance in the Botswana and how they change over time
See what factors influence Wimpy performance in the Botswana and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the Botswana
An analysis of Wimpy' competitors in the Botswana
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Wimpy in Botswana holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference. Performance peers KFC and Debonairs Pizza share a similar leading position with the same percentile.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth and competitiveness. Positive scores drive repeat business.
Wimpy's overall customer satisfaction in Botswana is 80%, a decrease of 10.5 percentage points year-over-year. Satisfaction varies by region: Central District is high at 98%, while South-East District shows a low of 33%. This highlights areas for targeted improvements.
Outlet count reflects brand reach and market penetration. Growth indicates expansion, while distribution affects accessibility and customer convenience.
Wimpy has a limited number of outlets in Botswana. The Central District has the most with 3 outlets, while the South-East, Kgatleng and North-West Districts each have 1. This distribution impacts brand accessibility across Botswana.
Understanding top competitors' overlapping customer base reveals direct competition, strategic positioning, and opportunities for differentiation and growth.
Wimpy's customers in Botswana also frequently visit KFC (31.25%) and Nando's (31.25%). Mugg & Bean sees 12.5% cross-visitation. Sanitas Tea Garden and Cafe Dijo each have 6.25%. KFC and Nando's represent key direct competitors.
Traffic workload by hour identifies peak times, informing staffing, promotions, and resource allocation to optimize customer experience and operational efficiency.
Wimpy in Botswana experiences peak traffic between 9 AM and 7 PM, with the highest workload around noon (59.87). Traffic is minimal overnight. Staffing and resource allocation should align with these peak hours to optimize service.
Consumer segments drive personalized marketing, optimizing product development and messaging based on demographic insights like gender and generational affinity.
Women show high affinity (87) toward Wimpy while men's affinity is over-indexed(107). Gen Z exhibits the highest affinity at 400, indicating strong engagement. Gen X (86) and Gen Y (80) are under-indexed, potentially requiring different engagement strategies.