Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the United Kingdom and how they change over time
See what factors influence Wimpy performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the United Kingdom
An analysis of Wimpy' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Wimpy is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wimpy's market performance is at the 46th percentile in the United Kingdom's Cafe & Restaurants industry, indicating a below average/lagging market position. This percentile reflects Wimpy's share of customer traffic compared to competitors like Jihwaja, Sahara Grill, Sanskruti Restaurant, Old Shades, Shake Bee, and Monmouth Coffee Company, which are in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business.
Wimpy's overall customer satisfaction is 81%, a 2.6 percentage point increase year-over-year. Scotland shows 100% satisfaction with an 11.1 percentage point increase, while England has 80% satisfaction, up by 2.9 percentage points. The CSAT dynamic data shows fluctuations between 77.64% and 84.16% during the period.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
Wimpy's overall average check is £16.40, a 2.4% decrease year-over-year. In England, the average check is £16.50, showing no growth. The average check dynamic data fluctuates between £13.28 and £17.23 during the period, indicating variability in customer spending.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Wimpy has 54 outlets in England and 3 in Scotland. This distribution highlights a strong presence in England, while Scotland has a significantly smaller footprint. The data reflects the geographic distribution of Wimpy's physical locations.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and marketing efforts.
Wimpy's top competitors based on customer cross-visitation are McDonald's (18.07%), JD Wetherspoon (11.45%), Costa Coffee (6.02%), Starbucks (5.42%), and Greggs (4.82%). This indicates that a significant portion of Wimpy's customers also visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Wimpy experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (57.13%). Traffic starts increasing at 9:00 AM, peaks during lunchtime, and gradually decreases after 2:00 PM. There is minimal to no traffic between midnight and 8:00 AM.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Wimpy's consumer base shows a high affinity among women (83%), while men are over-represented (114%). Gen X is over-represented (136%), indicating high affinity, while Gen Y (69%) and Gen Z (18%) are under-represented, suggesting lower affinity compared to the average consumer.