Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the United Kingdom and how they change over time
See what factors influence Wimpy performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wimpy' competitors in the United Kingdom
An analysis of Wimpy' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Wimpy is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance is at the 47th percentile in the United Kingdom's Cafe & Restaurants industry, indicating a below average/lagging market position. This means Wimpy captures less foot traffic than most competitors. Performance peers in the same range include Colonel Saab, RF Cafe & Patisserie, Burger Boi, Happy London, Dolan Uyghur Cuisine, and Monsoona Healthy Indian cuisine.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Wimpy's top competitors, based on customer cross-visitation, are McDonald's (21.10%), JD Wetherspoon (11.81%), Costa Coffee (6.33%), KFC (5.91%), and Toby Carvery (5.06%). This indicates that a significant portion of Wimpy's customers also visit these establishments.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Wimpy experiences peak traffic workload between 11:00 and 17:00, with the highest traffic at 13:00 (57.89%). Traffic is minimal before 9:00 and after 21:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
Wimpy's customer base shows a high affinity for women (86%) and men (112%). Gen X is overrepresented (141%), while Gen Y (68%) and Gen Z (47%) are underrepresented. This suggests marketing efforts should consider the preferences of Gen X and address the underrepresentation of younger generations.