Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the Egypt and how they change over time
See what factors influence Wimpy performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wimpy is right in the middle
Sample of brands in the same percentile
An analysis of Wimpy' competitors in the Egypt
An analysis of Wimpy' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance in Egypt is at the 50th percentile, indicating an average market position. This means Wimpy's brand captures an average share of customer traffic compared to its competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Mokhito, مطعم الصلاة على النبي للمأكولات البحريه ٢ فرع التجمع الخامس, Octa cafe and Restaurant, Country Hills, Alrukn Alyamani resturant, and Bait Elmashweyat.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Wimpy's overall customer satisfaction in Egypt is 72%, a decrease of 15.3 percentage points year-over-year. Satisfaction is higher in Cairo (76%) than in Giza (60%). The CSAT trend shows a decline from June to August 2025, indicating potential areas for service improvement.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions.
Wimpy's average check in Egypt is 348.5 EGP, a 14.8% increase year-over-year. The average check is higher in Giza (457.7 EGP) than in Cairo (322.2 EGP). The average check value decreased between June and July 2025, remaining stable through August.
Outlet count indicates brand reach and market presence. Expansion strategies rely on understanding outlet distribution and performance.
Wimpy has 13 outlets in Cairo, 2 in Giza, and 1 in Matruh. The concentration of outlets in Cairo suggests a stronger market presence in that region compared to Giza and Matruh.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Wimpy's customers in Egypt also frequently visit McDonald's (10.81%), KFC (10.81%), and Starbucks (6.31%). Costa Coffee (5.41%) and Dunkin' (4.50%) are also notable competitors. This cross-visitation data suggests that Wimpy competes with these brands for customer traffic.
Traffic workload reveals peak hours, enabling efficient staffing. Analyzing hourly patterns optimizes resource allocation and service delivery.
Wimpy experiences peak traffic workload between 17:00 and 23:00, with the highest workload at 23:00 (60.66%). Traffic is significantly lower between 02:00 and 10:00. This data suggests that Wimpy should focus staffing and resources during evening hours.
Consumer segments inform targeted marketing. Gender and generation insights enable tailored campaigns and product positioning.
Wimpy's customer base in Egypt shows a high affinity towards women (index 73) and men (index 114). Gen X (index 193) are overrepresented, while Gen Y (index 85) are underrepresented. This suggests that Wimpy resonates more strongly with Gen X consumers.