Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wimpy performance in the Egypt and how they change over time
See what factors influence Wimpy performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wimpy is right in the middle
Sample of brands in the same percentile
An analysis of Wimpy' competitors in the Egypt
An analysis of Wimpy' competitors in the Egypt
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wimpy's market performance in Egypt is at the 50th percentile, indicating an average market position. This means Wimpy's foot traffic is on par with the median within the Cafe & Restaurants industry. Performance peers in the same percentile range include Toffee Koffie, Tabali, 3etra, Raafat Restaurant, Master Express, and الباخرة نايل كروز الملكيه.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Wimpy's top competitors in Egypt, based on cross-visitation, are KFC (13.93%), McDonald's (13.11%), Chickin Worx - تشيكن وركس (4.92%), Pizza Hut (4.10%), and Krispy Kreme (4.10%). This indicates that customers who visit Wimpy also frequently visit these brands.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to meet demand.
Wimpy's traffic workload in Egypt peaks between 17:00 and 22:00, with the highest traffic at 21:00 (58.19%). Traffic is minimal between 0:00 and 8:00, suggesting operational adjustments may be needed during these hours.
Understanding consumer segments allows for targeted marketing. Gender and generation insights inform tailored campaigns and product development.
Wimpy's customer base in Egypt shows a higher affinity among women (59%) and Gen Y (170%). This suggests that marketing efforts could be tailored to appeal to these demographics, given their over-representation compared to the average consumer.