Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Werner's Backstube performance in the Germany and how they change over time
See what factors influence Werner's Backstube performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Werner's Backstube is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Werner's Backstube' competitors in the Germany
An analysis of Werner's Backstube' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Werner's Backstube's market performance is in the lower 42%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Zenner, Café LebensArt, Süss Dealer, Oggi’s Gemüsekebab, Soju bar, and Aalkate Fehmarn.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for service improvement.
Werner's Backstube has an overall customer satisfaction of 86%, a slight decrease of 1 percentage point year-over-year. Rhineland-Palatinate shows 86% satisfaction, while Hesse has 85%. The CSAT trend fluctuated between 80.77% and 89.58% during the observed period, indicating variability in customer experience.
Average check reflects spending per customer. Monitoring this KPI helps assess pricing strategies and identify opportunities to increase revenue per transaction.
Werner's Backstube's overall average check is 8.10 EUR, a 14.40% increase year-over-year. In Rhineland-Palatinate, the average check is 8.30 EUR. The average check fluctuated between 5.83 EUR and 10 EUR during the observed period, showing variability in customer spending.
Outlet count indicates brand reach. Tracking this KPI helps assess expansion efforts and market penetration across different regions.
Werner's Backstube has 47 outlets in Rhineland-Palatinate and 8 in Hesse. This distribution highlights a strong presence in Rhineland-Palatinate, while Hesse represents a smaller portion of the brand's total outlet footprint.
Identifying key competitors is essential for strategic positioning. Understanding cross-visitation patterns reveals direct and indirect competitive threats.
Werner's Backstube's customers also frequently visit McDonald's (14.93% cross-visitation), Burger King (8.14%), Backhaus Lüning Filiale (4.98%), KFC (4.52%), and L'Osteria (3.62%). This indicates that Werner's Backstube competes with both fast-food chains and other bakeries/restaurants for customer visits.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Werner's Backstube experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (60.45%). Traffic is minimal between 8 PM and 5 AM. This data suggests the need for increased staffing during morning hours to manage customer flow effectively.
Understanding consumer demographics enables targeted marketing. Analyzing gender and generational segments helps tailor messaging and product offerings.
Werner's Backstube's customer base shows a high affinity for women (78% affinity index) and men (114% affinity index). Among generations, Gen X shows a 104% affinity, Gen Y an 88% affinity, and Gen Z a 33% affinity. This indicates that men and Gen X are overrepresented in the customer base, while women and Gen Z are underrepresented.