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Managing Partner, Global Business Development
See what factors influence Werner's Backstube performance in the Germany and how they change over time
See what factors influence Werner's Backstube performance in the Germany and how they change over time
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Available by subscription
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Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Werner's Backstube' competitors in the Germany
An analysis of Werner's Backstube' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Werner's Backstube is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Werner's Backstube has a market performance percentile of 99 in Germany, indicating a leading position. This means the brand outperforms most competitors. Other performance peers in a similar range include BLOCKBRÄU, Prego, Pizza Lombardi, Kuhmuhne die Burgerbar, IZ Uigurisches Restaurant, and Bäckerei Konditorei Wolf. This high percentile suggests a strong brand presence and customer loyalty.
Customer satisfaction (CSAT) reflects customer happiness with a brand's products/services, directly impacting loyalty and revenue in the Cafe & Restaurants industry.
Werner's Backstube's overall CSAT is 85%, a slight decrease of 1.2 percentage points year-over-year. Hesse shows a larger decrease of 5.7 percentage points, while Rhineland-Palatinate decreased by 0.7 percentage points. The CSAT dynamic data shows fluctuation between May and July 2025, with a peak in July. Monitoring and addressing CSAT trends, especially in Hesse, is crucial.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and perceived value in the Cafe & Restaurants industry.
Werner's Backstube's overall average check is 8.1 EUR, a 14.4% increase year-over-year, suggesting increased spending per customer. Rhineland-Palatinate's average check is 8.3 EUR with 0% growth. Dynamic data shows a decrease in average check from May to July 2025. The increase in overall average check indicates a potential for higher revenue per customer.
Number of outlets indicates brand's market reach and expansion, influencing brand visibility and customer accessibility in the Cafe & Restaurants industry.
Werner's Backstube has 47 outlets in Rhineland-Palatinate and 8 in Hesse. The distribution of outlets reveals a stronger presence in Rhineland-Palatinate. Expanding strategically into Hesse could increase brand awareness and accessibility.
Competitor analysis identifies key rivals, informing strategic decisions about market positioning and competitive advantages in the Cafe & Restaurants industry.
Werner's Backstube's top competitors based on customer cross-visitation are McDonald's (14.80%), Burger King (8.07%), Backhaus Lüning Filiale (4.93%), KFC (4.48%), and L'Osteria (3.59%). McDonald's and Burger King have significantly higher cross-visitation, indicating potential areas for Werner's Backstube to differentiate and capture market share.
Traffic workload analysis shows peak hours, optimizing staffing and resource allocation for smooth operations in the Cafe & Restaurants industry.
Werner's Backstube's peak traffic workload occurs between 8 AM and 11 AM, with the highest workload at 10 AM (60.19). Traffic significantly decreases after 5 PM. The data suggests the need for adequate staffing and resource allocation during morning peak hours to manage customer flow efficiently.
Consumer segment analysis identifies key demographics, enabling targeted marketing and product development to improve engagement in the Cafe & Restaurants industry.
Werner's Backstube has a high affinity with women (72%) and men (116%). The brand also shows higher affinity with Gen X (104%) and Gen Y (88%). Gen Z shows lower affinity (33%). This indicates a strong appeal to Gen X and Gen Y, as well as men. Marketing and product strategies should be aligned accordingly to cater this segment of consumers.