Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the India and how they change over time
See what factors influence Wendy's performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the India
An analysis of Wendy's' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Wendy's is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 52nd percentile in India's Cafe & Restaurants industry, indicating an average market performance. This suggests moderate brand visibility and customer preference compared to its peers like Naivedyam, Watsons, SAMBARPOT, Andhra Bhavan Canteen, Suvarna Mahal, and DROPOUT, who share a similar market position.
Competitor analysis identifies key rivals and their customer overlap. Understanding competitor visitation patterns informs targeted marketing and strategic positioning.
Wendy's in India sees significant customer overlap with Burger King (6.31%), Haldiram's (5.34%), KFC (4.85%), McDonald's (4.37%), and Domino's Pizza (4.37%). This indicates these brands are Wendy's primary competitors for customer foot traffic.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Wendy's in India experiences peak traffic between 6 PM and 9 PM, with the highest workload around 8 PM (51.27% and 52.95%). Traffic is lowest in the early morning hours (2 AM to 6 AM), indicating a need for staffing adjustments based on hourly demand.
Understanding consumer segments by gender and generation enables targeted marketing and product development, improving engagement and brand relevance.
Wendy's in India shows a higher affinity among women (111 index) compared to men (95 index). Gen Z (150 index) and Gen Y (109 index) show higher affinity compared to Gen X (46 index), suggesting targeted marketing towards younger demographics may be more effective.