Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the India and how they change over time
See what factors influence Wendy's performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the India
An analysis of Wendy's' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is in the lower 29% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 29th percentile in India's Cafe & Restaurants industry, indicating a below average market performance. This suggests Wendy's has a smaller share of customer foot traffic compared to its competitors. Performance peers in the same percentile include The Sorrento, Fusion Grove, Chanakya Restaurant, IHNCA DHABA, Maejwani - The Family Restaurant, and Sri isha tiffins.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for improvement.
Wendy's overall customer satisfaction in India is 48%, a significant decrease of 36.5 percentage points year-over-year. Satisfaction varies by state, with Delhi at 94%, Tamil Nadu at 37%, and Maharashtra at 23%. The trend shows fluctuations in CSAT over the three-month period, indicating inconsistent customer experiences.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
Wendy's average check in India is INR 357.1, a 15.5% increase year-over-year. Tamil Nadu shows an average check of INR 342.9. The average check fluctuated between June and August 2025, suggesting variability in customer spending or menu mix.
Outlet count reflects brand reach and market presence, influencing accessibility and overall revenue potential within a specific region.
Wendy's has a total of 12 outlets in India. Maharashtra has the highest number of outlets with 6, followed by Uttar Pradesh with 2. Tamil Nadu, Haryana, Delhi, and Rajasthan each have 1 outlet. This distribution indicates a concentration of Wendy's presence in Maharashtra.
Identifying top competitors and cross-visitation patterns reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
Wendy's top competitors in India, based on customer cross-visitation, include Wong's kitchen, Burger King, KFC, Bombay Burger Jogeshwari, and Al Jawahar Restaurant. Wong's kitchen, Burger King and KFC share the highest cross-visitation rate of 6.90% with Wendy's customers, indicating a significant overlap in customer preferences.
Traffic workload analysis by hour reveals peak operational times, enabling efficient staffing, resource allocation, and optimized service delivery.
Wendy's in India experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring around 8:00 PM (54.90%). Traffic is significantly lower during the early morning hours (0:00 AM to 8:00 AM), indicating a need to adjust staffing and resources accordingly.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Wendy's customer base in India shows a higher affinity among women (126 Index) compared to men (88 Index). Gen Z (274 Index) shows a significantly higher affinity compared to Gen Y (105 Index). This suggests that Wendy's resonates more strongly with female and Gen Z consumers.