Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Australia and how they change over time
See what factors influence Wendy's performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Australia
An analysis of Wendy's' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
Wendy's in Australia holds a market performance percentile of 97, indicating a leading position in the Cafe & Restaurants industry. This shows strong customer preference relative to competitors. Performance peers include Hampton Park Thai Halal Restaurant, Sri Dwaraka, Bligh Park Hotel, Uliveto Sydney Italian Restaurant, Matthew Flinders Hotel, and A1 Bakery, all within a similar percentile range.
Customer satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and revenue through repeat business and positive word-of-mouth.
Wendy's overall customer satisfaction in Australia is 68%, up 1.4 percentage points year-over-year. CSAT varies by state: Western Australia at 82% (down 4.5pp), New South Wales at 81% (down 18.7pp), and South Australia at 29% (down 26.4pp). The trend shows a decrease in CSAT from May (81.08%) to July (55%) 2025, which may indicate seasonal factors or operational issues needing attention.
Outlet count indicates brand reach, influencing market share and accessibility to customers across different regions.
Wendy's has varying outlet numbers across Australian states: South Australia leads with 14 outlets, followed by Queensland (12), New South Wales (10), Western Australia and Victoria (8 each), and Tasmania (2). This distribution shows varying levels of market penetration by state.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Wendy's top competitors in Australia, based on customer cross-visitation, are McDonald's (17.95%), KFC (10.26%), Red Rooster (10.26%), Domino's Pizza (7.69%), and Subway (7.69%). This indicates that a significant portion of Wendy's customers also frequent these establishments.
Traffic workload analysis helps optimize staffing and resource allocation based on peak and off-peak hours.
Wendy's traffic workload in Australia varies throughout the day, with peak activity between 7 AM and 5 PM, reaching over 56%. Traffic is lowest between 9 PM and 6 AM. This data suggests optimal staffing levels should align with these peak hours.