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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the Panama and how they change over time
See what factors influence Wendy's performance in the Panama and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Wendy's' competitors in the Panama
An analysis of Wendy's' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 3% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds a leading position with a percentile of 97, placing it in the top 3% of brands in Panama's Cafe & Restaurants industry. This high percentile indicates strong customer preference and market share compared to peers like La Arepería Panamá, PAUL, Panda House, Súcaro café Bakery and Piadinas, Boquete Bakery Café, and French Bistro 1739.
CSAT reflects customer happiness. Monitoring changes helps improve service and retain customers, boosting long-term loyalty and revenue.
Wendy's overall customer satisfaction (CSAT) in Panama is 61%, a decrease of 12.6 percentage points year-over-year. The Panamá Province shows a CSAT of 59%, with a decrease of 7.4 percentage points. These values indicate a need to investigate and address potential service or product issues to improve customer satisfaction.
Average check is customer's spend per visit. Tracking it reveals pricing effectiveness and helps optimize revenue strategies.
Wendy's average check in Panama is 7.7 PAB, reflecting a 4.8% decrease year-over-year. In Panamá Province, the average check is 8.4 PAB, with no change observed. The overall decrease suggests a need to re-evaluate pricing or promotional strategies to maintain revenue per customer.
Outlet count indicates market presence. Tracking growth helps assess expansion success and identify geographic opportunities.
Wendy's has 11 outlets in Panama, with 7 located in Panamá Province, 2 in Panamá Oeste, 1 in Chiriquí, and 1 in Colón. The concentration in Panamá Province indicates its importance, while expansion in other regions represents growth opportunities.
Competitor analysis identifies key rivals. Understanding cross-visitation reveals shared customers and competitive threats.
Wendy's main competitors in Panama, based on cross-visitation, are McDonald's (33.33%), Nacionsushi (12.12%), Burger King (9.09%), Domino's Pizza (9.09%), and Sushi Express (6.06%). The high cross-visitation with McDonald's suggests significant overlap in customer base, while the other brands represent secondary competitive alternatives.
Traffic workload shows peak hours. Optimizing staffing ensures efficient service and enhances customer satisfaction.
Wendy's traffic workload in Panama peaks between 11:00 AM and 7:00 PM, with the highest workload occurring around 5:00 PM (71.66) and 6:00 PM (70.09). Lowest traffic is between 3:00 AM and 6:00 AM. Efficient resource allocation during peak hours is crucial for maintaining service quality.