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Managing Partner, Global Business Development
See what factors influence Wayback Burgers performance in the Canada and how they change over time
See what factors influence Wayback Burgers performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wayback Burgers' competitors in the Canada
An analysis of Wayback Burgers' competitors in the Canada
In Cafés & Restaurants
·Jun – Aug 25
Wayback Burgers is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength via foot traffic share, showcasing competitive positioning and customer preference within the cafe & restaurant industry.
Wayback Burgers holds a leading market performance percentile of 99 in Canada. This signifies a strong competitive edge, indicating high customer preference compared to peers like Lucille's, King Tandoori, Fresh Burrito, Coco frutti, Sahota’s Live Grill and Pizza Fiamma, who are within a similar range.
Customer satisfaction (CSAT) measures loyalty and brand perception, impacting repeat business and word-of-mouth referrals in the competitive cafe & restaurant sector.
Wayback Burgers' overall CSAT in Canada is 87%, a decrease of 3.6 percentage points year-over-year. Satisfaction varies by province, with Alberta at 88%, Manitoba at 87%, Saskatchewan showing a growth to 86%, and British Columbia having the lowest satisfaction at 72% but with significant growth.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at Wayback Burgers locations.
The overall average check for Wayback Burgers in Canada is 22.3 CAD, a 1.1% decrease year-over-year. Saskatchewan has the highest average check at 25.7 CAD, while British Columbia has the lowest at 20.6 CAD. The dynamic data shows a fluctuation during the period, with peak in July at 22.71 CAD.
Outlet count signifies brand reach and expansion strategy effectiveness, indicating Wayback Burgers' presence and growth potential in Canada.
Wayback Burgers has a total of 19 outlets in Canada. Alberta leads with 9 outlets, followed by Manitoba with 5, Saskatchewan with 3, and British Columbia and Quebec each with 1 outlet.
Identifying top competitors reveals market dynamics, customer choice patterns, and potential areas for Wayback Burgers to differentiate and gain market share.
The top competitors for Wayback Burgers in Canada, based on cross-visitation, are McDonald's and Tim Hortons (both at 10.19%), followed by A&W Canada (4.46%), Subway (4.14%), and Boston Pizza (3.82%). This indicates customer overlap and potential for competitive strategy adjustments.
Understanding traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak times at Wayback Burgers.
Wayback Burgers experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 18:00 (66.32). Traffic is minimal before 10:00 and after 21:00. This data helps to understand when most customers are in the restaurant.
Analyzing consumer segments by gender and generation allows for targeted marketing, improving engagement and relevance of Wayback Burgers' campaigns.
Wayback Burgers' customer base is composed of 92% women and 106% men, and is composed of 69% Gen X, 95% Gen Y, and 121% Gen Z customers. Gen Z has a particularly high affinity, suggesting it over-indexes compared to the average consumer of the same age group.