Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence WASGAU performance in the Germany and how they change over time
See what factors influence WASGAU performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of WASGAU' competitors in the Germany
An analysis of WASGAU' competitors in the Germany
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
WASGAU is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s competitive strength and customer preference, reflecting its share of foot traffic in the industry.
WASGAU, with a market performance percentile of 99, is a leading brand in Germany's Cafe & Restaurants industry. This indicates a strong market position relative to competitors like Moto59 Foodgarage, Sipl Brot, Müritzfischer Fischerhof, 2PM Restaurant, Amasina Restaurant and Road Stop. A high percentile suggests a preferred choice among consumers.
Customer satisfaction is key, reflecting loyalty and directly impacting brand perception and financial performance. Understanding CSAT trends drives improvements.
WASGAU's overall customer satisfaction is 70%, a decrease of 7.3 percentage points year-over-year. Satisfaction varies by state, with Saarland at 73%, Rhineland-Palatinate at 70%, and Baden-Württemberg at 57%. The downward trend and regional differences suggest areas for targeted service improvements to regain customer loyalty.
Average check indicates customer spending per visit, crucial for revenue insights. Monitoring trends helps optimize pricing and understand customer behavior.
WASGAU's overall average check is EUR 10.2, up 22.4% year-over-year. Saarland shows an average check of EUR 10.6, while Rhineland-Palatinate is at EUR 10.1. The increasing average check indicates higher customer spending, though regional differences warrant further investigation for tailored strategies.
Identifying top competitors and customer cross-visitation is critical for strategic positioning and gaining a competitive edge in the market.
WASGAU's top competitors based on customer cross-visitation are McDonald's (13.36%), Burger King (8.56%), Barbarossa Bäckerei GmbH & Co. KG (5.82%), Bäcker Görtz (3.08%), and KFC (2.40%). This reveals that WASGAU customers also frequent fast-food chains and bakeries, highlighting indirect competition within the Cafe & Restaurants industry.
Analyzing consumer segments by gender and generation allows for tailored marketing and product strategies based on unique preferences and behaviors.
WASGAU's customer base shows a high affinity with women (87%) and men (108%). Gen X is overrepresented (127%), while Gen Y (47%) and Gen Z (40%) are underrepresented. These insights suggest opportunities to tailor marketing efforts and product offerings to better resonate with different demographic groups, particularly Gen Y and Gen Z.