Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Walker's performance in the Turkey and how they change over time
See what factors influence Walker's performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Walker's' competitors in the Turkey
An analysis of Walker's' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Walker's is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Walker's holds a market performance percentile of 53 in Turkey's Cafe & Restaurants industry, indicating an average/above average market standing. Performance peers in the same percentile range include Köşk 1981 fish meat restaurant, Osmanlı Restaurant, Visorante Kitchen & Bar Ortaköy, Köfteci Nevzat Usta, Nissi Restaurant & cafe, and Sıfırbir Kebap Rami. This percentile reflects Walker's relative competitive position.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Walker's overall customer satisfaction (CSAT) is 76%, a decrease of 4.4 percentage points year-over-year. CSAT varies by region: Central Anatolia (78%), Mediterranean (74%), and Marmara (67%). The Marmara region shows a significant CSAT decline. This indicates a need to investigate and address customer concerns, particularly in the Marmara region, to improve overall satisfaction.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Walker's average check is 344.8 TRY, a 33.8% increase year-over-year. The Mediterranean region has the highest average check (405.8 TRY). Central Anatolia Region has 312.7 TRY and Marmara Region has 316.7 TRY. This suggests successful upselling or increased order values, especially in the Mediterranean region.
Outlet count reflects brand reach and market presence, influencing accessibility and brand awareness.
Walker's has 11 outlets in the Central Anatolia Region, 8 in the Mediterranean Region, and 2 in the Marmara Region. The Central Anatolia Region has the highest number of outlets. This distribution indicates a strategic focus on Central Anatolia, with opportunities to expand in other regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and marketing efforts.
Walker's top competitors based on customer cross-visitation are Starbucks (6.36%), Quick China (3.53%), The Beaver Coffee Shop (3.53%), McDonald's (3.53%), and BigChefs (3.53%). Starbucks has a significantly higher cross-visitation rate. This suggests a need to analyze Starbucks' offerings and customer base to identify potential competitive advantages.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Walker's traffic workload peaks between 18:00 and 22:00, with the highest traffic at 21:00 (67.46%). Traffic is minimal between 01:00 and 07:00. This indicates the need for optimal staffing and resource allocation during peak evening hours to ensure customer satisfaction and efficient service.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Walker's customer base shows a high affinity towards women (136 index) and Gen X (139 index), and very high affinity for Gen Z (296 index). Men are under-indexed (77 index), as well as Gen Y (57 index). This suggests that marketing efforts should focus on Gen Z, Gen X and women, while strategies to engage men and Gen Y should be explored.