Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wako is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wako performance in the Japan and how they change over time
See what factors influence Wako performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Wako' competitors in the Japan
An analysis of Wako' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wako, with a market performance of 99, is a leading brand in Japan's cafe & restaurant industry, placing it in the top 1%. This percentile indicates strong customer preference. Performance peers are: ヤキニクエン ニング, KICHIRI, Ganko, Torarenbo, 551 Horai, and Fuji Soba.
Customer satisfaction reflects brand perception. Monitoring changes informs strategies to improve experience and loyalty.
Wako's overall customer satisfaction is 83%, a slight decrease of 0.3 percentage points year-over-year. Gunma Prefecture shows the highest satisfaction at 100%, while Osaka and Hyogo Prefectures experienced slight declines. Kyoto and Ibaraki Prefectures experienced the biggest growth.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization.
Wako's overall average check is 1.8K JPY, an increase of 8.4% year-over-year. Osaka and Kyoto Prefectures have the highest average check. Kanagawa, Hokkaido and Chiba Prefecture have average check of 1.7K JPY.
Outlet count indicates brand reach and expansion. Changes reflect growth strategy and market penetration.
Wako has the most outlets in Kanagawa Prefecture (24), followed by Chiba Prefecture (19) and Saitama Prefecture (16). Aichi Prefecture has 7 outlets, Osaka and Hokkaido Prefecture have 6 and 5 outlets respectively.
Identifying key competitors highlights market rivalry. Cross-visitation reveals shared customer base and opportunities.
Wako's top competitors based on customer cross-visitation are McDonald's (11.61%), 店 (9.19%), Starbucks (7.97%), 店 (7.11%), and Doutor (6.76%).
Traffic workload by hour reveals peak times. This insight informs staffing and resource allocation for optimal service.
Wako's peak traffic workload occurs between 11:00 and 20:00, with the highest workload around 12:00-14:00. Traffic starts increasing at 10:00. There is a small traffic workload at 7:00-9:00.
Understanding consumer segments enables targeted marketing. Gender and generation affinity informs tailored campaigns.
Women are overrepresented among Wako's consumers (affinity index 85). Men are overrepresented (affinity index 110). Gen X (affinity index 129) and Gen Z (affinity index 129) are overrepresented, while Gen Y (affinity index 68) is underrepresented.