Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vitaminas performance in the Portugal and how they change over time
See what factors influence Vitaminas performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vitaminas' competitors in the Portugal
An analysis of Vitaminas' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Vitaminas is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Vitaminas holds a market performance percentile of 39 in Portugal's Cafe & Restaurants industry, placing it in the below average/lagging category. This indicates a need to improve its market standing relative to competitors. Performance peers in the same percentile range include Taberna da mó, Supléxio, ROCKY’S Döner Kebab, Burgers & Pizza, Himalayan java brunch cafe and bar, Casa Dos Pecados, and Vela 2.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Vitaminas' overall customer satisfaction is 45%, a decrease of 10.5 percentage points year-over-year. CSAT varies by county: Faro shows 61% (-13pp), Porto 45% (-7.2pp), and Lisbon 32% (-10.1pp). The trend from May to July 2025 shows a decline in CSAT, indicating potential issues needing attention.
Average check (Avg Check) indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
Vitaminas' overall average check is 11.2 EUR, a 6.3% increase year-over-year. Average check varies by county: Faro is 12.4 EUR, Porto is 11.3 EUR, and Lisbon is 11.1 EUR. The trend from May to July 2025 shows fluctuations in average check, peaking in June.
Number of outlets indicates brand's market presence and expansion, influencing accessibility and overall revenue potential.
Vitaminas has a varying number of outlets across Portugal. Lisbon has the most with 17, followed by Porto with 11, Setúbal with 7, and Faro with 5. Other counties have fewer outlets, indicating a concentrated presence in major cities.
Identifying competitors helps understand market dynamics and benchmark performance, informing strategic decisions to gain a competitive edge.
Vitaminas' customers also frequent Burger King (11.29%), McDonald's (9.68%), Quasi Modos Bar (4.84%), Serafim Gastro Bar (4.84%), and Wok to Walk (4.84%). This cross-visitation data highlights key competitors and potential areas for differentiation.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Vitaminas experiences peak traffic workload between 10:00 and 22:00, with the highest activity around 14:00-16:00. Traffic is minimal between 0:00 and 6:00. This data informs staffing and operational decisions to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Vitaminas' customer base shows a high affinity for both Women (99) and Men (101). Among generations, Gen Y is overrepresented (108), while Gen X (89) and Gen Z (77) are underrepresented, suggesting opportunities for targeted marketing efforts.