Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Vitaminas performance in the Portugal and how they change over time
See what factors influence Vitaminas performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Vitaminas is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Vitaminas' competitors in the Portugal
An analysis of Vitaminas' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vitaminas' market performance is at the 98th percentile, positioning it as a leading brand in Portugal's Cafe & Restaurants industry. This high percentile indicates that Vitaminas captures a significant portion of customer traffic compared to its peers. Its peers in the same percentile range include Casa Velha, Rosa Dos Ventos, Restaurante da Adraga, Restaurante Chiveve, Restaurante Casanova, and Zé Manel dos Ossos.
Customer satisfaction is crucial for loyalty, impacting repeat business and positive word-of-mouth, directly affecting revenue and brand reputation.
Vitaminas' overall customer satisfaction (CSAT) is 47%, a decrease of 8.4 percentage points year-over-year. CSAT varies by county: Faro shows 63%, Porto 47%, and Lisbon 45%, indicating regional differences in customer experience. This suggests a need to address factors influencing customer satisfaction to prevent further decline and improve brand perception.
Average check reveals customer spending habits, helping tailor offerings and pricing strategies to maximize revenue per transaction.
The overall average check for Vitaminas is 11.2 EUR, showing a 6.4% increase year-over-year. Faro has the highest average check at 12.4 EUR, while Lisbon's is 11.2 EUR. This data can guide decisions on menu adjustments and promotional strategies to optimize revenue streams.
Outlet count reflects market presence and expansion, affecting brand visibility, accessibility, and overall revenue potential.
Vitaminas has a total of 16 outlets in Lisbon, 10 in Porto, 7 in Setúbal, 5 in Faro, 4 in Braga, 3 in Coimbra and Aveiro, and 1 in Viana do Castelo, Castelo Branco and Leiria. Lisbon has the highest concentration of outlets. This distribution indicates the brand's strategic focus across different regions.
Competitor analysis informs strategic positioning, identifying direct rivals and customer preferences to gain a competitive edge.
Vitaminas' customers also frequent Burger King (10.94% cross-visitation), McDonald's (9.38%), Nicolau (4.69%), Wok to Walk (4.69%), and Quasi Modos Bar (4.69%). These brands represent key competitors for Vitaminas, indicating customer overlap and alternative dining options. Understanding these preferences can help Vitaminas refine its value proposition.
Traffic workload insights help optimize staffing, manage inventory, and improve customer experience during peak and off-peak hours.
Vitaminas experiences peak traffic workload between 10:00 and 22:00, with the highest activity between 12:00 and 15:00. There is almost no traffic between 0:00 and 5:00. These insights enable Vitaminas to align staffing and resources with customer demand, ensuring operational efficiency and service quality.
Consumer segment analysis tailors marketing, product, and service strategies to resonate with distinct customer groups, maximizing engagement.
Vitaminas shows a higher affinity with women (102 Index) than men (98 Index), with a higher engagement than average. Gen Y has a high affinity (108 Index), while Gen X (89 Index) and Gen Z (77 Index) are under-indexed. These consumer segments provide opportunities for targeted promotions and product development.