Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the South Korea and how they change over time
See what factors influence VIPS performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
VIPS is right in the middle
Sample of brands in the same percentile
An analysis of VIPS' competitors in the South Korea
An analysis of VIPS' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS holds the 45th percentile in the South Korean Cafe & Restaurants market, indicating a below average market performance. This suggests VIPS has a lagging market standing relative to its competitors. Performance peers in the same percentile range include Maman Gelato Seongsu, 퍼머넌트해비탯, Wangbijib Jongno store, 수국 해운대점, Analog Garden, and 전주온담.
Identifying top competitors helps VIPS understand market dynamics and customer preferences, informing strategies to gain a competitive edge.
The top competitors for VIPS, based on customer cross-visitation, are Starbucks (20%), McDonald's (7.37%), Lotteria (7.37%), A Twosome Place (7.37%), and 컴포즈커피 (3.16%). Starbucks is the most frequently visited competitor by VIPS's customers, indicating a significant overlap in customer base.
Analyzing traffic workload by hours helps VIPS optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
VIPS experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 19:00 (74.83%). Traffic is minimal during the early morning hours. This data suggests optimal staffing and resource allocation should focus on the late afternoon and early evening.
Understanding consumer segments by gender and generation enables VIPS to tailor marketing and product offerings for maximum impact and customer engagement.
Women have an affinity index of 78, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 119, showing they are over-indexed. Gen X has an affinity index of 80, Gen Y 132, and Gen Z 37. Gen Y is over-indexed, while Gen X and Gen Z are under-indexed.