Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence VIPS performance in the South Korea and how they change over time
See what factors influence VIPS performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the South Korea
An analysis of VIPS' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
VIPS is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
VIPS's market performance is at the 44th percentile, indicating a below average market standing. This means VIPS captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Hongojib, 백소정 주안아인병원점, 브런치빈, Yeonhwa dupbab [Fusion Korean Rice Bowl], 삼미락 수원본점, and 타닥타닥 솥밥 더룸 한남.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
VIPS's overall customer satisfaction is 67%, a slight increase of 0.7 percentage points year-over-year. However, CSAT in Gyeonggi is significantly lower at 44%, with a decrease of 19.9 percentage points. The CSAT trend shows fluctuations, peaking in August 2025 at 71.76%.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
VIPS's overall average check is 47.9K KRW, a decrease of 12.7% year-over-year. Gyeonggi has the highest average check at 75K KRW, with no change. The average check fluctuated, peaking in June 2025 at 54.5K KRW.
Outlet count reflects brand reach and market presence, influencing accessibility and potential customer base.
VIPS has a total of 10 outlets. Gyeonggi has the most outlets with 7, followed by Jeonbuk State, Jeju, and South Chungcheong with 1 each. This distribution highlights Gyeonggi as a key region for VIPS.
Identifying key competitors allows for strategic benchmarking and understanding of market dynamics and competitive threats.
VIPS's top competitors based on customer cross-visitation are Starbucks (16.18%), McDonald's (4.41%), A Twosome Place (4.41%), 신승반점 (2.94%), and 호식이두마리치킨 (2.94%). Starbucks is the most significant competitor, with a substantially higher cross-visitation rate.
Traffic workload analysis helps optimize staffing and resource allocation based on peak and off-peak hours.
VIPS experiences peak traffic workload between 18:00 and 19:00, reaching 62.05% and 62.39% respectively. Traffic is minimal during early morning hours (0:00-9:00). The lowest traffic workload is at 0% from 0:00 to 9:00.
Understanding consumer demographics enables targeted marketing and product development to cater to specific customer groups.
VIPS's customer base shows a higher affinity towards women (81%) and men (116%). Gen X (133%) and Gen Y (131%) are overrepresented, indicating a strong affinity from these generations.