Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence VIPS performance in the South Korea and how they change over time
See what factors influence VIPS performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of VIPS' competitors in the South Korea
An analysis of VIPS' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
VIPS is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference within its industry.
VIPS holds a leading market position at the 99th percentile. This indicates a strong competitive standing, significantly outperforming peers like Dotori, 크레스타운 Crestown Coffee, and others, reflecting substantial customer preference.
Customer satisfaction is crucial because it reflects customer loyalty, impacting brand reputation and long-term revenue generation.
VIPS' overall customer satisfaction is 64%, a decrease of 4.9 percentage points year-over-year. Satisfaction in Gyeonggi is 29%, with a decrease of 25.1 percentage points, indicating a potential area for service improvement.
Outlet count indicates brand reach, influencing market penetration and accessibility for customers across different locations.
VIPS has a limited number of outlets, with 6 in Gyeonggi, and 1 each in Jeonbuk, Jeju, and South Chungcheong. Gyeonggi represents a significant portion of VIPS's physical presence.
Competitor analysis identifies key market rivals and customer preferences, crucial for strategic positioning and competitive advantage.
Starbucks is the top competitor for VIPS, with a cross-visitation rate of 20.25%. McDonald's and Baskin-Robbins follow at 6.33%, indicating significant overlap in customer base and preferences.
Traffic workload reveals peak operational periods, enabling efficient resource allocation and optimized staffing for customer satisfaction.
VIPS experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6-7 PM (57.44% - 58.33%). There is minimal traffic early morning, indicating clear peak and off-peak hours.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics for increased engagement.
VIPS has a higher affinity with women (79%), while men are over-indexed (115%). Gen X (119%) and Gen Y (138%) are the most engaged generations, indicating strategic consumer demographics.