Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Villanova performance in the Mexico and how they change over time
See what factors influence Villanova performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Villanova' competitors in the Mexico
An analysis of Villanova' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Villanova is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Villanova's Market Performance in Mexico's Cafe & Restaurants industry is at the 98th percentile, classifying it as a leading brand. This percentile indicates that Villanova captures a significant share of customer traffic. Performance peers within the same percentile are Hamburguesas a la Parrilla, Que Lindo es Oaxaca, Taquería Los Aguilar, El Compita Taquería, La Casa de Lalo- Carnitas & Barbacoa de Borrego, and La Patties.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. A higher CSAT often correlates with stronger brand advocacy and repeat business.
Villanova's overall CSAT is 93%, up 1.5pp year-over-year, indicating improved customer happiness. In Hidalgo, CSAT is 97%, with a 6.3pp increase. CSAT fluctuated between 82.93% and 97.37% from May to July 2025, with July exhibiting the highest satisfaction.
Outlet count indicates brand reach. Expansion reflects growth, while distribution across states highlights market penetration and regional focus.
Villanova has a total of 21 outlets in Mexico. The majority (14) are located in Hidalgo, indicating a strong regional presence. Guanajuato and Querétaro each have 2 outlets, while Guerrero, Jalisco and Puebla each have 1 outlet.
Understanding competitor visitation patterns informs strategies. Identifying shared customer bases aids in targeted marketing and competitive positioning.
The top competitors for Villanova, based on cross-visitation, include La Casa de Toño, VIPS, and Teikit Sushi & Noodles, each with a 7.69% cross-visitation rate. La Tartine Boulangerie and Bisquets Obregón follow with 5.77% each, indicating overlap in customer preferences.
Traffic workload reveals peak hours. Understanding these patterns allows for efficient staffing and resource allocation to optimize customer experience.
Villanova experiences peak traffic between 8 AM and 8 PM, with highest workload observed from 4 PM to 6 PM (47.75%-48.28%). Minimal traffic occurs between 10 PM and 7 AM. Staffing should be increased during peak hours to provide the best customer service.
Understanding consumer segments allows for targeted marketing. Affinity insights inform personalized campaigns, boosting engagement and brand relevance.
Villanova's customer base shows a high affinity with women (index 91, delta -9.40) and men (index 107, delta 7.01) compared to average. Generationally, Gen X are overrepresented (index 138, delta 38.46) and Gen Y also shows overrepresentation (index 115, delta 14.97).