Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Viena performance in the Brazil and how they change over time
See what factors influence Viena performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viena' competitors in the Brazil
An analysis of Viena' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Viena is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Viena's market performance is at the 96th percentile, indicating a leading position. This signifies strong customer preference and a substantial share of the cafe & restaurant market in Brazil. Its performance peers in the same range include Cadiquê Café, The Seville Baker, Padaria Confeitaria Brasil, Boteco Augusta, Aquários Restaurante e Café - Centro SFS, and Fulor de Kjú.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and word-of-mouth referrals.
Viena's overall customer satisfaction (CSAT) is at 44%, a significant increase of 19 percentage points year-over-year. The Southeast Region shows a CSAT of 38%, with a growth of 13.9 percentage points. This indicates improved customer experiences, especially in the Southeast Region. The trend during the period shows some volatility.
Average check reveals customer spending habits and influences revenue strategies and profitability.
Viena's overall average check is BRL 47.70, a decrease of 23.4% year-over-year. The Southeast Region's average check is BRL 50.00, with no growth. This suggests a decrease in customer spending compared to the previous year, especially if we consider Brazil inflation for the period. It is stable during period of the report.
Outlet count indicates market presence and expansion strategy, influencing brand visibility and accessibility.
Viena has 20 outlets in the Southeast Region, 1 in the Central-West Region, and 1 in the South Region. This shows a strong concentration in the Southeast, with limited presence in other regions. There is no data about outlet expansion or closing in report period.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and differentiation efforts.
Viena's top competitors based on cross-visitation are McDonald's (17.65%), Burger King (11.76%), Habib's (8.82%), Abbraccio (8.82%), and Cacau Show - Chocolates (8.82%). This reveals that Viena's customers also frequent fast-food chains and other restaurant brands.
Traffic workload by hour optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Viena's traffic workload peaks between 12:00 PM and 3:00 PM, with the highest workload at 1:00 PM (57.70%). Traffic is lowest in the early morning hours. This information can be used to optimize staffing levels and resource allocation throughout the day.
Consumer segments help tailor marketing by understanding gender and generational preferences to better resonate with target audiences.
Viena's customer base has a higher affinity for women (89) compared to men (109). The Gen Y segment (85) is under-indexed. This affinity insights suggest opportunities for tailored marketing and service adjustments.