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Managing Partner, Global Business Development
See what factors influence Vidanta performance in the Mexico and how they change over time
See what factors influence Vidanta performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Vidanta' competitors in the Mexico
An analysis of Vidanta' competitors in the Mexico
In Cafés & Restaurants
·Jun – Aug 25
Vidanta is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Vidanta's market performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in Mexico. This indicates a strong market presence and high customer preference compared to competitors. Performance peers include Billar Familiar El Mirador, Mr. Brown, BeerGarden Roma, SANOPECADO, Caffe Di Cesare suc Arboledas, and Somaru, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps improve service and retain customers.
Vidanta's overall CSAT is 80%, a decrease of 4.4 percentage points year-over-year. CSAT varies by state: Baja California Sur at 100%, Quintana Roo at 92% (up 6.9pp), and Nayarit at 69% (down 8.3pp). This suggests high satisfaction in Baja California Sur and Quintana Roo, but a decline in Nayarit needs attention.
Average check indicates spending per customer, reflecting pricing strategy and customer purchasing power. It drives revenue and profitability analysis.
Vidanta's overall average check is 587.9 MXN, down 5.4% year-over-year. In Quintana Roo, it's 684.2 MXN, while in Nayarit, it's 548.3 MXN. The decrease requires investigating factors like menu changes or economic conditions influencing customer spending.
Number of outlets shows brand reach and expansion, crucial for market share and revenue growth. It indicates physical presence and accessibility.
Vidanta has a varying number of outlets across Mexican states. Quintana Roo leads with 16 outlets, followed by Nayarit with 14, Guerrero with 5, Jalisco and Baja California Sur each with 4, Sonora with 3, and Nayarit (2) with 2. This distribution highlights key markets for Vidanta's operations.
Competitor analysis identifies key rivals and customer preferences. It informs strategies to gain market share and improve competitive positioning.
Vidanta's top competitors, based on customer cross-visitation, include Starbucks (6.90%), Quinto Charcoal Cuisine (6.90%), Eddie's Place Nopal Beach (5.17%), Tino's (5.17%), and Toks (5.17%). This indicates that customers who visit Vidanta also frequent these establishments, suggesting similar target audiences or occasions.
Traffic workload reveals peak hours, enabling staff optimization and service adjustments for customer satisfaction and operational efficiency.
Vidanta experiences peak traffic workload between 09:00 and 17:00, with the highest activity around 14:00-16:00 (41.29% and 41.53%). Traffic is lowest in the early morning hours (0:00-6:00). This suggests that marketing efforts can be applied at certain times for attracting more customers.
Understanding consumer segments by gender and generation allows targeted marketing for greater ROI and effective positioning.
Vidanta's customer base shows a higher affinity towards women (73% with a delta of -27.25 compared to an average benchmark of 100) and a significant over-representation of men (120%, with a delta of 20.33). Among generations, Gen X (119% affinity, delta 18.68) and Gen Y (111% affinity, delta 10.86) are strongly represented. This allows for more focused marketing strategies.