Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Vidanta performance in the Mexico and how they change over time
See what factors influence Vidanta performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Vidanta' competitors in the Mexico
An analysis of Vidanta' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Vidanta is in the lower 25% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Vidanta's Market Performance is at the 25th percentile, indicating a below average/lagging position. This means Vidanta captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Progreso | Pizza & Café, Parker & Lenox, Da Vinci Pizzería, Gorditas El negrito, Punto Y Coma Camarón, and Tocris Comedor Express.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Vidanta's overall CSAT is 80%, a slight decrease of 1.4 percentage points year-over-year. Quintana Roo shows high satisfaction (94%) with significant growth, while Nayarit shows lower satisfaction (70%) with a decrease. Recent CSAT trended from 73.13% in June 2025 to 81.82% in August 2025.
Average Check (Avg Check) indicates spending per customer, influencing revenue. Monitoring Avg Check helps optimize pricing and understand customer purchasing behavior.
Vidanta's overall Average Check is 563.4 MXN, a decrease of 9.6% year-over-year. Nayarit has an average check of 557.9 MXN, while Quintana Roo has an average check of 538.5 MXN. The average check has fluctuated from 660 MXN in June 2025 to 467.5 MXN in July and August 2025.
Number of Outlets reflects brand reach and growth potential. Tracking outlet distribution helps assess market penetration and expansion strategies.
Vidanta has a varying number of outlets across different states in Mexico. Quintana Roo has the most outlets (16), followed by Nayarit (15). Guerrero and Jalisco each have 5 outlets, while Sonora and Baja California Sur each have 3. Nayarit has 1 additional outlet.
Identifying competitors reveals market dynamics and customer preferences. Analyzing cross-visitation helps refine strategies and capture market share.
Vidanta's customers also frequently visit Eddie's Place Nopal Beach (8.33% cross-visitation). Other competitors include Taco Palenque, La barrita, Mochomos, and Domino's Pizza, each with 5.56% cross-visitation. This indicates shared customer interest and potential competitive overlap.
Traffic Workload by hours reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and revenue.
Vidanta experiences peak traffic between 9 AM and 4 PM, with the highest workload around 2 PM (39.70). Traffic is significantly lower during early morning hours (0-5 AM). This data helps optimize staffing and resource allocation throughout the day.
Understanding consumer segments by Gender and Generation informs targeted marketing, enhancing engagement and brand affinity for increased ROI.
Vidanta's customer base shows a high affinity for women (index 87) and men (index 111). Gen X (index 120) and Gen Y (index 123) are also overrepresented, indicating a strong affinity from these generations. These insights can inform targeted marketing strategies.