Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Usmania performance in the Pakistan and how they change over time
See what factors influence Usmania performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Usmania' competitors in the Pakistan
An analysis of Usmania' competitors in the Pakistan
In Cafés & Restaurants
·Jul – Sep 25
Usmania is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Usmania's market performance is at the 56th percentile in Pakistan's Cafe & Restaurants industry, indicating an average market standing. This means Usmania is performing on par with brands like Food Courts - Packages Mall, Kolachi Restaurant, Anarkali Restaurant, Bar.B.Q Tonight, Bundu Khan Restaurant, and Double Cheeze.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Usmania's overall customer satisfaction is 79%, a 6.1 percentage point increase year-over-year. Balochistan shows the highest CSAT at 93%, while Islamabad Capital Territory has the lowest at 61%. This suggests regional variations in customer experience.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue per transaction and overall profitability.
Usmania's average check varies by state, with Islamabad Capital Territory at 4.2K PKR and Sindh at 2.1K PKR. Overall average check data is not available. The trend shows an increase from 2735.63 PKR in June to 4340.91 PKR in August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential across different regions.
Usmania has 31 outlets in Punjab, 19 in Sindh, 11 in Khyber Pakhtunkhwa, 7 in Balochistan, and 2 each in Azad Kashmir and Islamabad Capital Territory. Punjab accounts for the largest share of Usmania's outlets.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market position and attract a larger customer base.
Usmania's top competitors based on cross-visitation are KFC (14.47%), McDonald's (8.18%), Savour Foods (5.97%), Cheezious (5.97%), and Monal (5.35%). This indicates customers who visit Usmania also frequent these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer satisfaction.
Usmania experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (52.75%). The lowest traffic is between 0:00 and 5:00. This data helps optimize staffing levels.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics and maximize engagement.
Usmania's customer base consists of 58% women and 113% men (affinity index). Gen X has an affinity index of 334, while Gen Y has an affinity index of 63. This suggests a strong affinity with Gen X.