Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Usmania performance in the Pakistan and how they change over time
See what factors influence Usmania performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Usmania is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Usmania' competitors in the Pakistan
An analysis of Usmania' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Usmania holds a leading market performance percentile of 99 in Pakistan's Cafe & Restaurants sector, placing it in the top 1%. This strong position signifies high customer preference compared to peers like Shawarma stop, Kolachi Restaurant, and others, all with a percentile of 99.
Competitor analysis identifies key market rivals, informing strategic positioning, differentiation, and competitive advantage development.
Usmania's top competitors, based on customer cross-visitation, include KFC (15.28%), McDonald's (9.59%), and Savour Foods (6.74%). This indicates a significant overlap in customer base with these major brands.
Analyzing traffic workload by hours helps optimize staffing, marketing, and resource allocation to match peak demand periods.
Usmania experiences peak traffic workload between 18:00 and 22:00, with a high of 53.88% at 21:00. The lowest workload occurs between 01:00 and 05:00, suggesting opportunities for off-peak promotions.
Understanding consumer segments by gender and generation enables targeted marketing and customized product/service offerings, maximizing engagement and loyalty.
Usmania's consumer base shows a higher affinity with women (index of 58) and significantly high affinity with Gen X (index of 359). This indicates that Usmania is over indexed for Gen X and may be under indexed for women. Men have an affinity index of 109 and Gen Y an affinity index of 61.