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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence ULB performance in the Saudi Arabia and how they change over time
See what factors influence ULB performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ULB' competitors in the Saudi Arabia
An analysis of ULB' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
ULB is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
ULB, with a market performance percentile of 99, is a leading brand. This indicates strong market dominance, signifying a substantial customer base and competitive advantage. Performance peers include طُعمة | To’mah, Mandi World مندي ورلد, Sultan Grill, شاميات حارتنا, KILO KABAB, and shrimp nation, all within the same top percentile.
CSAT measures how happy customers are. Tracking it helps improve service, boost loyalty, and attract new customers through positive reviews.
ULB's overall customer satisfaction is 65%, a decrease of 3.5 percentage points year-over-year. In Riyadh Region, CSAT is 66%, a decrease of 2.4 percentage points. Monitoring the trend from May to July 2025 shows fluctuations, which may need investigating reasons of decrease.
Average check reveals how much customers spend per visit. Increasing it boosts revenue and profitability by optimizing menu and customer experience.
ULB's overall average check is 46.4 SAR, a decrease of 11.4% year-over-year. The average check in Riyadh Region is also 46.4 SAR. The dynamic data indicates variability, with a notable drop in June. This suggests potential factors like promotional changes or seasonal effects influencing customer spending.
Outlet count indicates a brand's reach. More outlets mean more access for customers, potentially increasing revenue and market share.
ULB has 15 outlets in Riyadh Region and 1 in Ḥa'il Province. The concentration in Riyadh suggests it is a key market. Expansion to other provinces may improve overall market presence and brand visibility.
Competitor analysis reveals who else customers visit. It informs strategies to differentiate, attract, and retain customers in a competitive market.
ULB's top competitors based on cross-visitation are Kudu (15.89%), McDonald's (13.94%), Al Baik (13.19%), برغرايززر | Burgerizzr (13.04%), and شكن | CHKN (13.04%). These brands represent key competitive alternatives for ULB's customer base.
Traffic workload shows peak hours. Understanding when customers visit helps optimize staffing, marketing, and promotions for better service and efficiency.
ULB experiences the highest traffic workload between 21:00 and 23:00, peaking at 72.65% at 23:00. The lowest traffic is between 05:00 and 07:00. This data suggests focusing resources during peak hours.
Understanding consumer segments helps tailor marketing. Knowing who your customers are allows for targeted campaigns and better engagement.
ULB's customer base shows a gender mix with women at 50% and men at 121% affinity. The Gen Y segment shows a 143% affinity. Men are overrepresented while the Gen Y segment shows a high affinity, indicating a strong engagement with the brand. Women are underrepresented.